About

Hexanine is a strategic design firm dedicated to providing powerful brand experiences in print, packaging, identity and web.

We zero in on the essential truth for our clients, using strategy and style to make meaning for great brands. We are constantly seeking the best for our clients by providing meaningful, beautiful and effective solutions with our marriage of intuition and strategic process.


Tim Lapetino is a brand strategist, designer and writer who has collected nuggets of insight and craft in his lifelong design journey. Passionate about the power of design and branding, Tim believes in crafting design solutions with immediacy, emotional connection, and exquisite craft. He also enjoys action figures, baseball statistical analysis, and discussing the deeper issues of graphic design. He currently serves as Adjunct Faculty at Chicago Portfolio School and on the AIGA Chicago Board of Directors as Co-Development Chair. Along with building mashed potato models of mountains, Tim's passion is to work alongside the brands that impact our culture.

Jason Adam is a fine artist and designer with over ten years experience solving the world's communication problems through print and web. Jason's work can be loud, fluid and simultaneously moving, and his commitment to excellent design and art direction is only rivaled by his think-outside-the-rhombus outlook. He chases after trends, hunts them down, and distills their essence into a fragrance he bottles and sells in Paris for $856/oz. Jason is currently serving on the Board of Directors for the AIGA Los Angeles chapter. He would also like to inform as many people as possible that Prince's 1989 Batman soundtrack is a modern masterpiece. So say we all.

Our work is featured in the following books:

The Best of Cover Design
Books, Magazines, Catalogs, and More
The Big Book of Packaging
Brand Identity Essentials
100 Principles for Designing Logos and Building Brands
Designing Brand Identity:
An Essential Guide for the Whole Branding Team (4th Edition)
Logolicious
A Tasty Collection of the Best Logos From Around the Globe
LogoLounge 5
2,000 International Identities by Leading Designers
LogoLounge 7
2,000 International Identities by Leading Designers
LogoLounge Master Library 1
3,000 Initials & Crest Logos
LogoLounge Master Library 2
3000 Animal and Mythology Logos
LogoLounge Master Library 4
3000 Type and Calligraphy Logos
Los Logos: Compass
Logo Nest 01
Work For Money, Design For Love:
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

And has been showcased on these fine websites: