Abundance Bound provides financial education to those who need it most—actors, artists and creative professionals. Seeking to dispel the prevalent myth of the starving artist, AB aims to translate the seemingly-opaque process of money management into terms that artists can apply, allowing them the financial freedom to pursue their artistic endeavors.
Finances can be an intimidating topic for anyone—including creative professionals—so it was important that this website redesign be open, airy and relaxed—friendly in both its visual and copy voice. We designed the look and feel, crafting a rock-solid site architecture that belies the snarky, fun tone we contributed to the editorial voice.