A brand imprint of Urban Accents, this line of exotic rices, meat rubs, and sea salts is positioned to elevate the typical grocery store experience. These products line the shelves of mass-market retail outlets like Target and Wal-Mart. Intended to complement (and not compete with) Urban Accents' other products, the Art of Spice offerings instead rise above other grocery food fare, using premium design and unique flavor pairings.
We designed these labels to stand out on crowded supermarket shelves amongst other less-vibrant premium foods. Also, the packaging unifies the line and complements the colorful rices, encouraging customers (and distributors) to pick up the complete set. Designed in partnership with Creative Commune.