Bill Wiegand's photography business in Champaign, IL, grew organically to include wedding photography, as well as commercial and industrial work. The challenge we saw was to update and professionalize Champaign Studio One's communications, while preserving the heart and soul of the brand: Bill Wiegand's humor, great service, and excellent image-making skills.
Champaign Studio One Photography needed an identity redesign that encompassed not only its wedding photography side, but also its growing commercial and industrial work. Seeking to elevate the studio's look far above mere "wedding photographers", we sought a more enduring solution. Our team birthed one that would outlast the trend-following wedding industry, much like the timeless photo work of Bill Wiegand, its principal. A more classic typographic mark seemed appropriate, employing an Art Deco style that also suggested the classic film strip and camera lens.
To build on the identity we redesigned, we also launched a new website for Champaign Studio One Photography. The site employed a slick but easy-to-navigate gallery style that bypassed the usual technological Flash tricks in favor of a simpler execution that would let the target audience — brides-to-be and their middle-aged parents — easily navigate, track and view photos. This format allowed the photo work of Bill Wiegand to take center stage, making the images the hero of the project.