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- Federal Reserve Bank of Chicago
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Elk Grove Graphics
Direct Mail Campaign
How to preach to the choir.
Elk Grove Graphics carves its place out of the printing marketplace by providing excellent customer service and marketing expertise along with its high-quality print solutions. Marketing to creative directors and other print professionals, they needed communications pieces that would speak the language of print-buying end-users—by creating beautiful materials that grabbed attention.
- Direct Mail Campaign // Elk Grove Graphics
Elk Grove Graphics wanted a direct mail campaign to showcase their new larger press, and we felt a three-tiered message would communicate most effectively. Bigger isn't always better, but our goal was to illustrate how size does matter, creating a synonym-based campaign around the phrases BIGGER, BETTER and BRING TOGETHER. Each showcased an oversized letter B that led to a powerful set of images and repeated color patterns. All three had the same folded size, but to keep the experience fresh, each piece opened in a different way.
