Geek is devoted to covering the subculture-turned-mass-culture of toys, anime, television, movies and technology. Interviewing celebrities, actors and artists while reporting on all items of dork fetish with an irreverent tone, Geek proudly displays its nerd colors.
While very successful, Geek Magazine was not serious business—but a mag about passion, play, fun and fantasy. The look of our design and creative direction for the initial five issues needed to reflect that—with bright color and whip-snap style. With easily-digestible info chunks and larger, epic features, the visual focus always remained on the reader—a generation of intelligent, passionate dreamers.
Geeks obsess—it's what they do, whether it's 70's Batman comics or ancient Egyptian history. We decided to illustrate this with the Geek staff business cards—not merely calling cards, but badges of dorky pride that displayed each person's particular obsessions—which started many conversations and more arguments about phasers vs. blasters. The logo itself needed to be strong and bold, a confident clarion call for nerds everywhere—proclaiming the magazine and its mission to spread nerd love everywhere. So, thick, chunky typography and sliced edges helped harness the power of black on radiant orange.
The end of Hexanine, that is. After six fantastic years the Hexanine co-founders have closed up shop and moved on to other endeavors, including independent design and creative consulting. If you have a project or creative needs, you can reach either of us below.
This site will remain for archival purposes until 2017, or the next zombie apocalypse.