Golden Apple Foundation is a nonprofit organization dedicated to providing exceptional preparation for teachers at all stages of their careers. Golden Apple identifies future teachers with diverse backgrounds, helping to provide advanced teacher training and mentorship, to ensure their lasting success in challenging teaching environments in Illinois schools.
Golden Apple's inspiring mission and sparkling reputation in Illinois are well-earned. They approached Hexanine with the need to re-kindle interest and reach new donors and supporters with a targeted mail campaign. We helped them craft a series of direct mail pieces that highlighted the powerful, effective programs and efforts of the organization. GAF's message is a powerful one, but previous efforts were hampered by the lack of a unified voice and visual style. Each of the flat mailers and variable-data customized solicitation letters were designed and written by Hexanine for maximum impact, to unify the tone, voice, and brand aspects communicated to Golden Apple's audience of donors and philanthropists. The campaign's new visual elements and clear calls to action will provide a strong foundation for ongoing communication with Golden Apple's audiences, ensuring that the shine will stay on the apple.