Green Energy Reporter is a news site focusing on the people, investments and policies that affect the clean energy sector. With a combination of original reporting, news curation and commentary, GER serves as the go-to destination for investors looking for the latest information to use in environmental energy investment.
To help Green Energy Reporter into its next evolution, we were tasked with redesigning the GER identity, and visually retooling the website as well. Working alongside GER founder and Editor Terrence Murray, we identified the brand's key strategic points: strong writing & reporting, its independent and authoritative voice in the clean energy industry, and a progressive approach that doesn't color coverage.
While GER's focus is on providing clean energy news for investors, we made it a point to avoid traditional (and now cliched) "green" symbols like leaves, plants and forgettable starbursts. Using the brand foundations unearthed during the process, our team focused on visually capturing the flow of curated news and information that springs forth from Green Energy Reporter.
After establishing the new GER identity, we used those brand assets as the foundation for a redesigned news website. The new design helps simplify and reorganize the content, allowing users easier access their crucial news items in each energy category. We also created a color-coded icon system that runs throughout the new site, giving viewers an at-a-glance reference for each type of news story. Overall, the relaunched website simplifies and streamlines its quality content, while intelligently deploying parts of the redesigned Green Energy Reporter identity.