HOW Books is the print and interactive publishing offshoot of HOW Magazine, the publication that has been educating, inspiring, and challenging designers since 1985. HOW publishes books on a wide range of art and design-related topics, helping designers navigate their careers, foster creative growth, and stir inspiration.
There are loads of design inspiration books in the marketplace, but when Hexanine pitched our idea to HOW Books, we had something a little different in mind. Instead of just highlighting the design world's who's who, the usual suspects and well-known design firms, we wanted to open the concept up in more ways. Rather than just summarizing the creative briefs of projects, we asked designers to talk personally about their favorite work—the projects they were passionate about, without condition—any work they'd done, and doing so in their own words. The result is Damn Good: Top Designers Discuss Their All-Time Favorite Projects.
These strategies transformed the book into something rather personal, with more intimacy and introspection, and less cookie-cutter inspiration. We also searched for unique work that spanned the globe, digging into the corners of the design world that aren't normally seen—and Damn Good represents creativity from more than 35 countries. With work from multiple disciplines (print, identity, packaging, interactive, and more) filling its 200 pages, we believe the end result is a powerful definition of what "damn good" design work looks like.