Drawing on the success of its video-game-inspired art shows, iam8bit has evolved into a gamer-oriented lifestyle brand, creating both a line of independent products and collaborations with big players in the gaming industry. But iam8bit isn't finished adapting, as its latest iteration is as a full-fledged event and experience marketing firm. Their creative press kits, short films, promotional efforts and event planning keep unrestrained fun and creativity firmly at the helm.
Iam8bit's desire to evolve from its video game roots into additional entertainment categories necessitated a re-examination of its 6-year-old identity. Well aware of the grassroots popularity and equity of the original mark, we designed a new and flexible identity that would allow iam8bit to shift and change, in service of their creative needs or latest collaboration. The primary mark is a synergy of sharp angles and rounded edges, gaining an approachable-but-cutting-edge ethos, and allowing it to play well with a variety of "swappable" eights that the team plans to use for different projects. The primary eight is housed in a "shield" shape that both captures the pixelated feel of the original iam8bit logo, and also ties the new mark together.
Our client-partners iam8bit needed new collateral to announce the rebranding we did for them, with business cards and digital stationary that matched the verve, creativity, and style iam8bit is known for. The business cards are funky and stylish at the same time, with heavy emphasis on beautiful and unique print production techniques. The cards are made up of two different types of paperboth coated and uncoated paper stocksand are sandwiched together for a super-thick final product. These contrasting paper sides, bright magenta inks, and matte white foil stamping make the cards conversation starters, or stoppersdepending on how you look at it.
Since 2005, our client and long-time-partner iam8bit has been curating a gallery art show based on classic '80s videogames, filled with iconic and original paintings, illustrations, sculpture, and performance pieces. To commemorate the fifth show, we partnered with iam8bit to co-publish a book collecting the best of the artwork from those shows, titled SUPER iam8bit: More Art Inspired By Classic Video Games of the '80s. Hexanine designed the entire book, helped curate the final selections of artwork, and co-published the volume under our new imprint, Plastic Highway. The book is filled with bold, quirky visions of classic videogame characters from the dawn of gaming. Moody and clever interpretations of Pac-Man, Q*Bert, Mario and many others grace the pages of this amazing book.
For the 25th Game Developers Conference (GDC), show organizers wanted a set of giveaways for attendees—something that conference-goers could collect, trade, and interact with upon registering for the weekend. Partnering with iam8bit, we designed a set of four posters filled with references from classic and modern video games. Attendees were challenged to identify each of the game items (without a cheat sheet), a kind of visual scavenger hunt winding through 40 years of video game history. The design and illustration had to transcend the styles and fads that accompanied decades of video game iconography, from Atari to Xbox 360, and we had a great time mining the treasure troves of gaming for 80 unique items that completed the set of posters.