Ignite is a bi-annual conference for college students, created by an association of churches known as GCMC. The conference contains a weekend full of breakout sessions, teachings, music and small group activities. Designed to inspire, excite and motivate student leaders on college campuses across the country, the conference look needed to evolve from its last iteration. We designed a host of materials and imagery to capture the essence of the event.
The look and feel of Ignite needed a complete refresh since the last conference in 2007. The evolution we created draws on the explosive fire metaphor of the conference. We updated the existing logo and brought it into 2010 with bold, urban-inspired shapes as well and warm, worn textures. Adding complex, mathematically-generated "wireflame" textures throughout the materials and logo gave them a richness and heat that meshed well with the conference theme.
The practical materials for the Ignite conference included banners, wayfinding & event signage, t-shirts, and presentation slide graphics. The event theme was divided into three tracks, helping to distinguish themes, speaker topics and breakout sessions. For this, we created a set of icons to differentiate each, and the symbols for Deeper Growth, Wider Reach and Higher Mission appeared on room signage, the program "Sparkbook", and various other places.
Event photos by Alan Hable.