The Mettler Center is a chain of fitness centers that grew out of a single physical therapy practice. The Center felt its need for a new web presence, but after conducting our own exploration, it became clear that Mettler had grown beyond its medical-based identity. Much more critical needs remained: rebranding and repositioning the centers to reflect their evolution into holistic wellness centers, which we began by drafting a new brand statement: "For Whole Life Fitness".
Mettler's chain of fitness centers needed collateral to go along with the identity we designed for them. Along with letterhead and custom-converted envelopes, we created fold-out business cards that highlighted all three locations, along with a tear-off coupon for one free personal training session. The popularity of the cards (both the unique design and offer) forced Mettler employees to limit them to one per client.
After redesigning the Mettler Center identity and anchoring it to a ubiquitous brand message, we brought all these assets to bear on the website design. The previous Mettler site didn't reflect the breadth of info or services users needed, so we sought to change that. The redesigned site became the clearinghouse for all Mettler resources—useful for both staff and the target audience. Because of the amount of content, our team needed to walk a tightrope between building a feature-rich site (calendars, unfurling navigation, database tie-ins) and intuitive, accessible navigation for older audiences. The response to the site relaunch was overwhelmingly positive, because the organization now has a website that accurately reflects the power of its brand.
One of first exclusive product offerings from the Mettler Center was a patented "side-sleeping" pillow that improves posture, muscle relaxation, and back pain. The product's benefits were obvious, and the hand-sewn pillows were clearly well-made. Still, the products remained virtually untouched on shelves. Tasked with solving this problem, we created unique packaging for the pillow, for sale at Mettler locations. For only three locations, the packaging needed to be affordable in small quantities and flexible enough for all three pillow sizes. The new packaging wrap drew the necessary interest and sales skyrocketed—enough that renewed attention led to subsequent national television exposure and sales.