Motorola is a global leader in technology and communications, with a product line spanning across wireless consumer products, business hardware and a variety of services. The company wanted to add their voice to the burgeoning sustainability conversation, and tasked us with helping shape the discussion.
Just as Motorola seeks to remain on the leading edge of technology, the organization also sought to break new ground with its sustainability report, before the current “green” fashion. We designed this book to communicate the heart and desire underneath Motorola's financials, with its “triple bottom line” (or TBL, the three pillars of “people, planet, profit”). Utilizing bold color and whimsical illustration, we focused on Motorola's human planet leadership.