Nerdcore is a media and publishing company that knows its audience—catering to this decade's true legends, the denizens of Geek Nation. They satisfy the mass urges of dorks everywhere with collectable and pop-culture offerings like posters, artist sketchbooks, graphic novels, and genre pinup calendars.
Appropriating the classic nerd iconography of broken and taped glasses was simple. But it was more challenging to craft the cliché into a memorable, clever visual mark—one that captured the quintessence of a geeky lifestyle brand and honored the heritage of dorks everywhere.