Pipopipo Clothing is a fun, character-based line of clothes and accessories for toddlers and infants. The environment and parent-friendly clothing items are based on a cute set of original characters who inhabit a fun, magical world created by founder Matt Sanders.
To help the creators of pipopipo launch their fledgling brand, and introduce both new products and original characters, we created a website that immerses viewers in the world of Lin the Panda and his friends. More than a simple product website, we created original illustrations designed to flesh out the world as a viewer clicks through—a world that will grow as more products are introduced in coming months. We worked closely with the pipopipo team, character designers, and our developers to craft a web experience that would provide subtle animation and interactivity on the iPad and other mobile devices, key for the targeted, tech-savvy parents of young children.