At Hexanine, we do more than client-initiated projects, and like to keep our hands dirty in all manner of entrepreneurial and creative endeavors. Plastic Highway is one of those efforts. We're launching Plastic Highway as a creative imprint that will focus on subjects at the intersection of art and pop culture. In today's landscape, the lines of Art and ephemera have blurred nearly beyond recognition, and our vision is to capture these moments of beauty under the Plastic Highway banner.
This mark takes its cues from the plastic model kits of our youth and interstate road signs, communicating that the place where mass culture and high art collide can be a beautiful one.