An industry leader in managed web hosting, Prominic builds and maintains hosting environments for a bevy of clients, from independent banks to Fortune100 companies. As the company grew from startup status more than a decade ago, its owners saw their need for a concerted, strategic plan in the company's client-facing marketing.
Searching for a way to package its local hosting/disaster recovery solutions, Prominic enlisted our help in branding its suite of services. The result developed into NATIV Solutions, with a local/global focus aimed at large organizations needing to leverage hosting services away from the usual Midwest locations in Chicago, St. Louis and Indianapolis. The "natural" theme diverged from typical technology marketing, and echoed the program's local focus.
To complement the NATIV Solutions identity, we designed the accompanying brochure to underscores the features of their suite. Diverging from the standard corporate/technology style and imagery, we built upon a "natural" theme, which also echoed the program's specifically-local focus. The brochure also highlights the Prominic Data Center, the jewel of its managed hosting efforts.
Prominic wanted to draw out its managed colocation services and specifically target organizations who could benefit from secure, hassle-free hosting. We designed and branded their refreshed offerings as Colocation Plus, standing above the commodity hosting of competitors with a fresh, focused site built to capture search engine traffic and engage users.
Major shifts in web hosting continue amidst the rise in cloud computing, and Prominic.NET is keeps changing with the times. The team needed an updated brochure and other materials for the latest Lotusphere conference, the premier event for IBM Lotus developers, app creators, and IT professionals. As Prominic's business atmosphere has evolved, so has the brand's overall look and feel, and this collateral is just the latest step. (We designed the company's original identity back in 2002.)
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