ServiceMaster is the parent brand for a family of home service companies, such as TruGreen, Terminix, Merry Maids, American Home Shield, and Furniture Medic.
Managing such a diverse set of local and regional providers requires strong top-level leadership, and communication at those highest levels. An annual conference was devised to facilitate that kind of dialog, and this gathering of ServiceMaster execs required a vibrant theme to energize and unite the weekend event. We designed a custom folder with hidden spiral binding and bound-in note space, allowing executives to track conference essentials. The piece communicated vital info in a practical way, while setting the powerful visual tone for the conference. Created in partnership with Culture 22.