Shevet Achim is an Israel-based charitable organization that brings together Palestinian families and Israeli doctors to mend cultural differences by providing life-saving heart surgeries for Palestinian children. While their strategic work of peace and compassion spoke for itself, the identity needed an overhaul—to simplify and amplify their core message, allowing their great humanitarian work to shine through.
Shevet Achim required an identity redesign that would speak to US-based fundraising markets while still remaining relevant to Middle Eastern audiences. The other challenge in this project was to distill the basics of Shevet Achim—heart surgeries that save childrens' lives while bringing together Palestinians and Israelis—in a single mark. The expressive illustration style and powerful mark we crafted answer all of these needs successfully.