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	<title>Zeroside &#187; Chris Paluch</title>
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	<description>Concrete brand talk in an ephemeral world</description>
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		<title>Cheers to A New Chapter</title>
		<link>http://www.hexanine.com/zeroside/cheers-to-a-new-chapter/</link>
		<comments>http://www.hexanine.com/zeroside/cheers-to-a-new-chapter/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 14:00:30 +0000</pubDate>
		<dc:creator><![CDATA[Chris Paluch]]></dc:creator>
				<category><![CDATA[Tales from the Interns]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=374</guid>
		<description><![CDATA[I knew I wanted to be a designer when I fell in love with the designs on the skateboards. I remember buying my first Birdhouse skateboard when I was 13. Besides the rhythmic sound of my wheels rolling against the pavement, I noticed that each skateboard brand had its own look and feel, expressed through the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p style="text-align: center"><img class="size-full wp-image-446 aligncenter" src="http://www.hexanine.com/zeroside/wp-content/media/2010/04/work.jpg" alt="Renewal Piece" width="548" height="274" /></p>
<p><img class="alignleft size-full wp-image-481" src="http://www.hexanine.com/zeroside/wp-content/media/2010/04/Bug_Chris.jpg" alt="" width="75" height="186" /></p>
<p>I knew I wanted to be a designer when I fell in love with the designs on the <a href="http://willysantos.com/pq/wp-content/uploads/2008/07/img_7457.JPG" target="_blank">skateboards</a>. I remember buying my first <a href="http://shop.ccs.com/images/products/zoom/65-01169_z.jpg">Birdhouse</a> skateboard when I was 13. Besides the rhythmic sound of my wheels rolling against the pavement, I noticed that each skateboard brand had its own look and feel, expressed through the designs. Some had skulls, stencils, and even intricate geometric designs. For me, I saw endless opportunities for design on these unique canvases. My friends and I would compete—not just to see who could pull off the coolest tricks, but also for bragging rights for the best designed board. This was my first taste of graphic design.</p>
<p style="text-align: center">
<p><span id="more-374"></span></p>
<p>A Chicago native with a love for the arts, I journeyed north to study at Northern Michigan University in the <a href="http://upload.wikimedia.org/wikipedia/commons/3/35/Upper_Peninsula_of_Michigan.png" target="_blank">Upper Penninsula</a> where I obtained a BFA in Electronic Imaging in 2008. On summer breaks from school I was an intern with the <a href="http://www.hellochicago.com/media/articles/large/863_image2_large.jpg" target="_blank">Chicago History Museum</a> as an exhibit designer. I helped construct model exhibit plans, laid vinyl type for signage, and even handled one of Abraham Lincoln&#8217;s top hats! Simultaneously, I interned at a multimedia company called Fig Media, focusing on photography and videography. Some of the clients I assisted with included Taste of The Nation, the Make-A-Wish Foundation and <a href="http://www.figgy.net/figZine/images/figzine/vol2iss5/metro_slide.gif" target="_blank">Metro Chicago</a>.</p>
<p>Currently, I&#8217;m a design student at the Chicago Portfolio School. In my internship, I want to be able to learn the business aspect of winning new clients and working with them one-on-one. I plan to hone my design skills and to execute work that speaks true to Hexanine and its clients. A lot of my inspiration and influence comes from graffiti, architecture, <a href="http://microsites.lomography.com/holga/content/galleries/light-leaked-and-messed-up/leaked_29.jpg" target="_blank">holga photography</a>, music, and <a href="http://wellmedicated.com/wp-content/uploads/2008/09/vampire-weekend.jpg" target="_blank">gig posters</a>. I&#8217;m a fan of the work of James Victore, Chuck Anderson, <a href="http://dandad.typepad.com/.a/6a00d834550b5f69e20120a6a7b388970c-800wi" target="_blank">Paula Scher</a>, Hillman Curtis, and <a href="http://static.shopify.com/s/files/1/0001/8298/products/html_print_380.jpg?1271250118" target="_blank">The Post Family</a>. Take a look at my own work at <a href="http://www.chrispaluch.com" target="_blank">my portfolio site</a>.</p>
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