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	<title>Comments on: Be a Brand for Halloween</title>
	<atom:link href="http://www.hexanine.com/zeroside/be-a-brand-for-halloween/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hexanine.com/zeroside/be-a-brand-for-halloween/</link>
	<description>Concrete brand talk in an ephemeral world</description>
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		<title>By: Austina</title>
		<link>http://www.hexanine.com/zeroside/be-a-brand-for-halloween/comment-page-1/#comment-734814</link>
		<dc:creator><![CDATA[Austina]]></dc:creator>
		<pubDate>Sat, 14 Nov 2020 07:58:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1850#comment-734814</guid>
		<description><![CDATA[if you decided that you are wrong, don&#039;t make a decision that&#039;s more bad!]]></description>
		<content:encoded><![CDATA[<p>if you decided that you are wrong, don&#8217;t make a decision that&#8217;s more bad!</p>
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		<title>By: Marla Calo</title>
		<link>http://www.hexanine.com/zeroside/be-a-brand-for-halloween/comment-page-1/#comment-2935</link>
		<dc:creator><![CDATA[Marla Calo]]></dc:creator>
		<pubDate>Sat, 06 Oct 2012 19:43:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1850#comment-2935</guid>
		<description><![CDATA[Thank you for blogging this, really informative blog article, it&#039;s precisely what I was wanting. You have a great blog, I am glad I found it.]]></description>
		<content:encoded><![CDATA[<p>Thank you for blogging this, really informative blog article, it&#8217;s precisely what I was wanting. You have a great blog, I am glad I found it.</p>
]]></content:encoded>
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		<title>By: Emily</title>
		<link>http://www.hexanine.com/zeroside/be-a-brand-for-halloween/comment-page-1/#comment-1321</link>
		<dc:creator><![CDATA[Emily]]></dc:creator>
		<pubDate>Thu, 03 Nov 2011 19:00:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1850#comment-1321</guid>
		<description><![CDATA[Great post! &quot;It’s not the availability of a costume that’s going to entice people to wear it — it’s their feelings towards the brand in the first place.&quot; - I completely agree. I think you make some excellent and very true points, both about the connection people feel to certain brands and how those brands become extensions of themselves. Like you said, many of those brands are almost universally recognized and that does foster a sense of comfort and shared experience.]]></description>
		<content:encoded><![CDATA[<p>Great post! &#8220;It’s not the availability of a costume that’s going to entice people to wear it — it’s their feelings towards the brand in the first place.&#8221; &#8211; I completely agree. I think you make some excellent and very true points, both about the connection people feel to certain brands and how those brands become extensions of themselves. Like you said, many of those brands are almost universally recognized and that does foster a sense of comfort and shared experience.</p>
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