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	<title>Zeroside &#187; New Work</title>
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	<description>Concrete brand talk in an ephemeral world</description>
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		<title>New Boss Key Productions Logo Leaked</title>
		<link>http://www.hexanine.com/zeroside/new-boss-key-logo-leaked/</link>
		<comments>http://www.hexanine.com/zeroside/new-boss-key-logo-leaked/#comments</comments>
		<pubDate>Mon, 07 Jul 2014 17:13:58 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[New Work]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Boss Key]]></category>
		<category><![CDATA[Boss Key productions]]></category>
		<category><![CDATA[Cliff Bleszinski]]></category>
		<category><![CDATA[CliffyB]]></category>
		<category><![CDATA[FPS]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2682</guid>
		<description><![CDATA[Over the holiday weekend, word leaked that video game industry rock star Cliff Bleszinski (lead designer of the Gears of War franchise) is launching a new studio, Boss Key Productions. The brand new identity we created for Boss Key also found its way into the daylight as well. But now it&#8217;s officially live, and we&#8217;re excited to show the world &#8211; just a prelude [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2683" src="http://www.hexanine.com/zeroside/wp-content/media/2014/07/boss-key-leak.jpg" alt="Hexanine Boss Key Logo" width="545" height="350" /></p>
<p>Over the holiday weekend, <a href="http://www.polygon.com/2014/7/4/5871047/cliff-bleszinski-boss-key-productions" target="_blank">word leaked</a> that video game industry rock star <a href="https://twitter.com/therealcliffyb" target="_blank">Cliff Bleszinski</a> (lead designer of the Gears of War franchise) is launching a new studio, <a href="http://bosskey.com/" target="_blank">Boss Key Productions</a>. The brand new identity we created for Boss Key also found its way <a href="http://www.neogaf.com/forum/showthread.php?t=849296" target="_blank">into the daylight</a> as well.</p>
<p>But now it&#8217;s officially live, and we&#8217;re excited to show the world &#8211; just a prelude to the amazing things Boss Key has in store for gamers.</p>
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		<slash:comments>18</slash:comments>
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		<item>
		<title>More New Work: Laemmle Website and Branding</title>
		<link>http://www.hexanine.com/zeroside/more-new-work-laemmle-website-and-branding/</link>
		<comments>http://www.hexanine.com/zeroside/more-new-work-laemmle-website-and-branding/#comments</comments>
		<pubDate>Mon, 20 Jan 2014 15:56:14 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[New Work]]></category>
		<category><![CDATA[art house]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[indy films]]></category>
		<category><![CDATA[Laemmle]]></category>
		<category><![CDATA[Laemmle Theaters]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[movie theater]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2576</guid>
		<description><![CDATA[At Hexanine, we are huge film buffs, so it&#8217;s with great pride that we finally showcase our work with Laemmle Theatres. This great group of movie theaters in the LA area are stalwarts of excellent foreign, indy, and art house film. We were recruited by Three Thirty and Innfusion Studios to help expand their brand [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2581" alt="Hexanine: Laemmle Theatres website and branding" src="http://www.hexanine.com/zeroside/wp-content/media/2014/01/blog-new-work-Laemmle1.jpg" width="545" height="326" /></p>
<p>At Hexanine, we are huge film buffs, so it&#8217;s with great pride that we finally showcase our work with Laemmle Theatres. This great group of movie theaters in the LA area are stalwarts of excellent foreign, indy, and art house film. We were recruited by Three Thirty and Innfusion Studios to help expand their brand identity and design the current website. <a title="Hexanine: Laemmle website and brand identity" href="http://www.hexanine.com/portfolio/laemmle/" target="_blank">Check out the portfolio entry for more deets.</a></p>
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		<slash:comments>1</slash:comments>
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		<title>New Work: Ashley Furniture and ILC</title>
		<link>http://www.hexanine.com/zeroside/new-work-ashley-furniture-and-ilc/</link>
		<comments>http://www.hexanine.com/zeroside/new-work-ashley-furniture-and-ilc/#comments</comments>
		<pubDate>Fri, 17 Jan 2014 22:28:37 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[New Work]]></category>
		<category><![CDATA[Ashley Furniture]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[ILC]]></category>
		<category><![CDATA[Intelligent Lighting Creations]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[new work]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[Zzz's by Ashley]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2569</guid>
		<description><![CDATA[Great work is the lifeblood of what we do, so it&#8217;s always fun to showcase work, even if it has been hiding behind the curtains for a while. Here are a couple such projects: Website design and branding work for Ashley Furniture, and an identity redesign for ILC. More details of these projects follow at their [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2570" alt="Hexanine: New work for Ashley Furniture and ILC" src="http://www.hexanine.com/zeroside/wp-content/media/2014/01/blog-new-work-Ashley-ILC.jpg" width="545" height="326" /></p>
<p>Great work is the lifeblood of what we do, so it&#8217;s always fun to showcase work, even if it has been hiding behind the curtains for a while. Here are a couple such projects: <a title="Hexanine: Ashley Furniture Zzz's website" href="http://www.hexanine.com/portfolio/ashley/" target="_blank">Website design and branding work for Ashley Furniture</a>, and an <a title="ILC Identity redesign" href="http://www.hexanine.com/portfolio/ilc/" target="_blank">identity redesign for ILC</a>. More details of these projects follow at their respective portfolio pages, so check &#8216;em out.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New Work: Neenah Paper Print Pieces</title>
		<link>http://www.hexanine.com/zeroside/new-work-neenah-paper-print-pieces/</link>
		<comments>http://www.hexanine.com/zeroside/new-work-neenah-paper-print-pieces/#comments</comments>
		<pubDate>Tue, 12 Nov 2013 02:53:46 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[New Work]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AIGA Chicago]]></category>
		<category><![CDATA[Alisa Wolfson]]></category>
		<category><![CDATA[Andrew Dembitz]]></category>
		<category><![CDATA[Bart Crosby]]></category>
		<category><![CDATA[Chicago design]]></category>
		<category><![CDATA[collector coins]]></category>
		<category><![CDATA[Dawn Hancock]]></category>
		<category><![CDATA[Graphic Arts Studio Printing]]></category>
		<category><![CDATA[Hexanine work]]></category>
		<category><![CDATA[Katherine Walker]]></category>
		<category><![CDATA[Michele Pistone]]></category>
		<category><![CDATA[Neenah Paper]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[Rick Valicenti]]></category>
		<category><![CDATA[Steve Liska]]></category>
		<category><![CDATA[Unisource Paper]]></category>
		<category><![CDATA[Unisource Worldwide]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2495</guid>
		<description><![CDATA[We recently had the privilege to work together with our friends at Neenah Paper and Unisource Worldwide to create the print collateral for an event co-created with AIGA Chicago. We created &#8220;collector coins&#8221; for an amazing panel event featuring some amazing designers in Chicago &#8212; including Steve Liska, Katherine Walker, Bart Crosby, Alisa Wolfson, Dawn Hancock, and [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2496" alt="Hexanine: Neenah Paper Loose Change Print Work" src="http://www.hexanine.com/zeroside/wp-content/media/2013/11/blog-neenah-loosechange.jpg" width="545" height="326" /></p>
<p>We recently had the privilege to work together with our friends at <a href="http://www.neenahpaper.com/" target="_blank">Neenah Paper</a> and <a href="http://www.unisourceworldwide.com/Pages/unisource-worldwide.aspx" target="_blank">Unisource Worldwide</a> to <a href="http://hexanine.com/portfolio/neenah-paper/" target="_blank">create the print collateral</a> for an event co-created with <a href="http://chicago.aiga.org/" target="_blank">AIGA Chicago</a>. We created &#8220;collector coins&#8221; for an amazing panel event featuring some amazing designers in Chicago &#8212; including <a href="http://www.liska.com/" target="_blank">Steve Liska</a>, <a href="http://kkwalker.com/" target="_blank">Katherine Walker</a>, <a href="http://www.aiga.org/medalist-bartcrosby/" target="_blank">Bart Crosby</a>, <a href="http://adage.com/article/special-report-women-to-watch/women-watch-alisa-wolfson-leo-burnett/235097/" target="_blank">Alisa Wolfson</a>, <a href="http://www.firebellydesign.com/" target="_blank">Dawn Hancock</a>, and moderator <a href="http://www.3st.com/" target="_blank">Rick Valicenti</a>. You can see the <a href="http://hexanine.com/portfolio/neenah-paper/" target="_blank">project details here</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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