Comments on: Launching a project with your design firm

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By: Steve Zelle

Steve Zelle — Sun, 28 Mar 2010 20:21:42 +0000

Absolutely agree Tim and thanks for the follow-up.

The issue is not only with these $99 logo factories but with new ‘designers’ believing (and selling) the idea that simply having a defined process equips them with the ability/skills to produce results.

Great topic.

By: Tim Lapetino

Tim Lapetino — Fri, 26 Mar 2010 16:18:02 +0000

Thanks for the comment, Steve. I think in spirit, we’re in agreement.

While I don’t see any problem with reassuring a client that there’s a “method to our methods”, it seems that making some “guaranteed process” part of your sales pitch more often leads to one-size-fits-all solutions. That shortchanges our profession and the clients themselves, rather than demonstrating the power of creative problem solving.

So, maybe some of the “mystery” of design should stay behind the Oz-ian curtain, but to sell design services as mechanical, engineered process seems disingenuous to me.