With apologies and a tip of the hat to Kevin Costner for his wonderful Crash Davis speech in “Bull Durham”:

“Well, I believe in the Big Idea, the pitch, the hands, the power of a well-crafted phrase, the value of sketching, exquisite craft, late nights, that the work of David Carson belongs in the 1990s. I believe Paul Rand acted alone. I believe there ought to be a constitutional amendment outlawing advertising as branding and horizontal scaling of typography. I believe in the group critique, eyeball-searing visuals, under-promising and over-delivering, and I believe in long-term, ambitious, deep, professional dreams that will last the next three decades.”