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	<title>Zeroside &#187; design presentations</title>
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		<title>Musings: Saul Bass On Presentations</title>
		<link>http://www.hexanine.com/zeroside/musings-saul-bass-on-presentations/</link>
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		<pubDate>Thu, 15 Nov 2012 17:21:17 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[design presentations]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Saul Bass]]></category>

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		<description><![CDATA[Our short musings on design, branding, business and the human condition. &#8220;I often think that presentations are more difficult than the work itself. A presentation has to share just enough of the process so that someone who has not been a participant can understand the ‘inevitability’ of the solution, and that the solution is the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><em>Our short musings on design, branding, business and the human condition.</em></p>
<p>&#8220;I often think that presentations are more difficult than the work itself. A presentation has to share just enough of the process so that someone who has not been a participant can understand the ‘inevitability’ of the solution, and that the solution is the culmination of a rigorous and systematic investigation of all reasonable possibilities. It’s surprising how hard that can be sometimes.&#8221;</p>
<p>-<a href="http://www.aiga.org/medalist-saulbass/" target="_blank">Saul Bass</a>, from <em><a href="http://www.amazon.com/Saul-Bass-Life-Film-Design/dp/1856697525/" target="_blank">Saul Bass: A Life In Film And Design</a></em></p>
<p>(Hat tip from David Airey&#8217;s <a href="http://www.logodesignlove.com/saul-bass-on-presentations" target="_blank">LogoDesignLove</a>)</p>
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