No matter how much Design and our industry changes, at Hexanine, we never feel far from our roots. It’s not hard to remember where we started — as young, hungry students. We like to stoke our creative fires and also remember those foundational days by working with the next generation of talent out there. Teaching is one avenue for that.

From time to time, we like to showcase the work of our students like those below. It’s the impressive output of Tim’s students from Chicago Portfolio School, as part of their strategic identity redesigns in Brand Standards class.

In no particular order:

Jennie Li has redesigned the HBO mark to better reflect the cable channel’s great film and event programming.

Liz Cook has taken Pandora where no Internet radio brand has gone before, by focusing on its musical roots.

Jordan Johnson tackled a Nikon redesign by bringing the brand back to a technical place, with a lightwave and shutter style approach.

Carrie Richardson simplified and updated the Netflix logo by modernizing the typography and carrying across the important element of “pressing play.”

Lindsay Lewis sought to parallel JC Penney’s new brand direction, but instead came up with a clever, cute, and sophisticated hand-drawn type treatment that targets the young, hip, female demographics the company covets.

This redesign of the Gore-Tex identity is the work of Becky Sanders, who just completed Tim’s Brand Standards Manuals class at Chicago Portfolio School. Becky’s redesign of the lackluster logo for Gore-Tex takes the brand to a new level, with her emphasis on the crucial strategic pillars of outdoor technology and innovation. It’s a strong, smart, and engaging redesign, with a nice accompanying standards manual. Good stuff, Becky.