Musings: Looking For Serendipity

Our short musings on design, branding, business and the human condition.

I’ve been reading (on paper) Eli Pariser‘s book “The Filter Bubble” and it’s amazing and chilling at the same time. He discusses many of the unplanned ramifications of a world where customized information changes our view of the world, our creativity, and how we interact with others. It’s absolutely worth a read, and might disturb you out of your current filtered bubble. Do we go looking for serendipity that will interrupt your planned day and narrowed thought paths? Do we make an effort to go further outside of our boxes to explore the ideas and truths that might dent or re-sculpt our worldviews?

In our future, maybe the next big thing in social computing technology will be recreating our rapidly-eroding experiences with serendipity.