Zeroside » gore-tex http://www.hexanine.com/zeroside Concrete brand talk in an ephemeral world Fri, 16 Jan 2015 18:52:43 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 Student Spotlight: Gore-Tex Redesign http://www.hexanine.com/zeroside/student-spotlight-gore-tex-redesign/ http://www.hexanine.com/zeroside/student-spotlight-gore-tex-redesign/#comments Mon, 04 Apr 2011 23:16:38 +0000 http://www.hexanine.com/zeroside/?p=1484 Within Hexanine’s DNA is a commitment to involvement in the future of our profession, and part of that is working alongside talented design students. We enjoy featuring great student from the classes we teach, so here is some of the latest:

Gore-Tex logo redesign

This redesign of the Gore-Tex identity is the work of Becky Sanders, who just completed Tim’s Brand Standards Manuals class at Chicago Portfolio School. Becky’s redesign of the lackluster logo for Gore-Tex takes the brand to a new level, with her emphasis on the crucial strategic pillars of outdoor technology and innovation. It’s a strong, smart, and engaging redesign, with a nice accompanying standards manual. Good stuff, Becky.

Becky Sanders Brand Standards Manual

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