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	<title>Zeroside &#187; Matt Whiting</title>
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	<description>Concrete brand talk in an ephemeral world</description>
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		<title>Student Spotlight: Criterion Redesign</title>
		<link>http://www.hexanine.com/zeroside/student-spotlight-criterion-redesign/</link>
		<comments>http://www.hexanine.com/zeroside/student-spotlight-criterion-redesign/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 16:40:49 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Student Spotlight]]></category>
		<category><![CDATA[AIGA]]></category>
		<category><![CDATA[brand books]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand manuals]]></category>
		<category><![CDATA[chicago portfolio school]]></category>
		<category><![CDATA[Criterion]]></category>
		<category><![CDATA[design education]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logo redesign]]></category>
		<category><![CDATA[Matt Whiting]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[Robocop]]></category>
		<category><![CDATA[teaching]]></category>

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		<description><![CDATA[At Hexanine, we believe it&#8217;s important to give back to the profession that has given us so much, whether it&#8217;s volunteering as part of AIGA, or teaching the next generation of designers. We are committed to engaging with future creative professionals, and are excited to showcase some of their work on our site. This time, [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>At Hexanine, we believe it&#8217;s important to give back to the profession that has given us so much, whether it&#8217;s <a href="http://aigalosangeles.org/about/" target="_blank">volunteering</a> <a href="http://www.aigachicago.org/about/board-of-directors" target="_blank">as part of</a> <a href="http://www.aiga.org/" target="_blank">AIGA</a>, or teaching the next generation of designers. We are committed to engaging with future creative professionals, and are excited to showcase some of their work on our site.</p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/10/criterion_logo_matt.jpg" alt="Matt Criterion Logo Redesign" title="criterion_logo_matt" width="545" height="237" class="aligncenter size-full wp-image-1018" /></p>
<p>This time, we&#8217;re featuring the work of <a href="http://www.linkedin.com/profile/view?id=26159279&#038;authType=name&#038;authToken=D5M5" target="_blank">Matt Whiting</a>, with his redesign of the <a href="http://www.criterion.com/" target="_blank">Criterion</a> identity. Matt attends <a href="http://www.chicagoportfolio.com/" target="_blank">Chicago Portfolio School</a>, and one of Tim&#8217;s students in Brand Standards Manuals. His clever, conceptually-sharp Criterion logo and brand book demand a second look. Nice job, Matt.</p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/10/blog-matt-criterion.jpg" alt="Matt Criterion Manual" title="blog-matt-criterion" width="545" height="215" class="aligncenter size-full wp-image-1019" /></p>
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