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	<title>Zeroside &#187; new</title>
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	<description>Concrete brand talk in an ephemeral world</description>
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		<title>Musings: Having &#8220;New Fatigue&#8221;</title>
		<link>http://www.hexanine.com/zeroside/musings-having-new-fatigue/</link>
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		<pubDate>Thu, 05 Jul 2012 21:44:35 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[latest greatest]]></category>
		<category><![CDATA[life lesson]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[new fatigue]]></category>

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		<description><![CDATA[Our short musings on design, branding, business and the human condition. Sometimes it gets exhausting having to stay current with all that is the latest-greatest, emerging, or cutting edge. &#8220;New&#8221; sells gadgets, delivers clicks, and attracts notice, but it also gets tiring. Whether it&#8217;s new software, new devices, new ways to store old clothes, or [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><em>Our short musings on design, branding, business and the human condition.</em></p>
<p>Sometimes it gets exhausting having to stay current with all that is the latest-greatest, emerging, or cutting edge. &#8220;New&#8221; sells gadgets, delivers clicks, and attracts notice, but it also gets tiring. Whether it&#8217;s new software, new devices, new ways to store old clothes, or fresh ways to dice up cucumbers, it can be a bit much. On some days I have what I call “new fatigue.”</p>
<p>The flow and rate of info creation in our culture is immense, and it&#8217;s tough to keep up with everything. We might have a professional responsibility to stay abreast of all the changes in our industries and the world around us, but it doesn&#8217;t have to be a hamster wheel we can&#8217;t escape. It&#8217;s healthy to recognize that you don’t <em>have</em> to have the latest, greatest thing, upgrade to the newest versions of apps, or live on the bleeding edge 24/7. It might be more important to live a balanced life, not chasing after each new thing, because new ≠ better at all times. It&#8217;s possible to spend too much time searching for new ways to work and live. And that&#8217;s significant, because if we get lost in tomorrow, this present moment pays the price.</p>
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