Sure, we all have to eat and pay the mortgage. But it’s easy to become a creative mercenary if you’re merely chasing lucrative markets or the next profitable, exploitable space. The wise and happy path:

Either figure out how to get deeply excited about the work you’re doing, or find a way to integrate your already-existing passions into your business. The world doesn’t need more creative hired guns; it needs more people who truly believe in what they do.