Zeroside » Per Mollerup http://www.hexanine.com/zeroside Concrete brand talk in an ephemeral world Fri, 16 Jan 2015 18:52:43 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 Musings: The Successful Logo http://www.hexanine.com/zeroside/musings-the-successful-logo/ http://www.hexanine.com/zeroside/musings-the-successful-logo/#comments Thu, 22 Aug 2013 20:29:49 +0000 http://www.hexanine.com/zeroside/?p=2414 Our short musings on design, branding, business, and the human condition.

“Well-designed logos are the work of the designers. Successful logos imply the company’s use of the logo.”

-Per Mollerup, quoted in Steve Heller’s interview at The Atlantic.

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