Zeroside » sexy http://www.hexanine.com/zeroside Concrete brand talk in an ephemeral world Fri, 16 Jan 2015 18:52:43 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 Musings: Sexy Strategy http://www.hexanine.com/zeroside/musings-sexy-strategy/ http://www.hexanine.com/zeroside/musings-sexy-strategy/#comments Fri, 02 Dec 2011 23:22:16 +0000 http://www.hexanine.com/zeroside/?p=1935 Our short musings on design, branding, business and the human condition.

Some people think strategy in design isn’t sexy, but that’s just wrong. You have to know how to see the beauty in purposeful design choices and methods. Great aesthetics without strategic underpinnings are like frosting on a meatloaf. Strategy isn’t sexy like the tipsy girl who flirts with you at the bar. Strategy is the sexy you bring home to meet your Mom.

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