Zeroside » tic tac http://www.hexanine.com/zeroside Concrete brand talk in an ephemeral world Fri, 16 Jan 2015 18:52:43 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 Student Spotlight: Tic Tacs Redesign http://www.hexanine.com/zeroside/student-spotlight-tic-tacs-redesign/ http://www.hexanine.com/zeroside/student-spotlight-tic-tacs-redesign/#comments Mon, 19 Jul 2010 16:26:42 +0000 http://www.hexanine.com/zeroside/?p=818 Here at Hexanine, we are passionate about helping raise up the next generation of designers and design thinkers. This is why, as a firm, we seek to pass along what we’ve learned by teaching, mentoring, and instructing.

We gain at least as much inspiration and encouragement from the work of our students as they receive from our instruction, so we’d like to pass it along by showcasing some of their impressive student projects. Periodically, we’ll highlight great work coming out of our classrooms on this blog.

Tic Tac logo redesign

Last quarter in Tim’s Brand Standards Manuals class at Chicago Portfolio School, Allison Chod chose to redesign the identity for the Tic Tac brand. In addition to building an identity system around her new mark, she also created packaging concepts and a brand book to guide usage of the new rollout.

Tac Tac identity redesign

Allison’s work was selected as one of four winners in the Best Of Quarter competition. Congratulations, Allison.

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