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	<title>Zeroside &#187; design business</title>
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	<link>http://www.hexanine.com/zeroside</link>
	<description>Concrete brand talk in an ephemeral world</description>
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		<title>Musings: Fighting Perfectionism</title>
		<link>http://www.hexanine.com/zeroside/musings-fighting-perfectionism/</link>
		<comments>http://www.hexanine.com/zeroside/musings-fighting-perfectionism/#comments</comments>
		<pubDate>Thu, 20 Feb 2014 15:39:16 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[99U]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[perfectionism]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2602</guid>
		<description><![CDATA[Wonderfully freeing thoughts on fighting perfectionism by Elizabeth Grace Saunders at 99U: &#8220;To not do anything because it can’t be exactly how you imagined in your head on the first run will hinder you immensely.&#8221;]]></description>
				<content:encoded><![CDATA[<p>Wonderfully <a href="http://99u.com/articles/21757/satisficing-how-overachievers-stay-sane-and-avoid-burn-out" target="_blank">freeing thoughts on fighting perfectionism</a> by Elizabeth Grace Saunders at <a href="http://99u.com/" target="_blank">99U</a>:</p>
<blockquote><p>&#8220;To not do anything because it can’t be exactly how you imagined in your head on the first run will hinder you immensely.&#8221;</p></blockquote>
]]></content:encoded>
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		<item>
		<title>Musings: Hard Things Aren&#8217;t Always Bad</title>
		<link>http://www.hexanine.com/zeroside/musings-hard-things-arent-always-bad/</link>
		<comments>http://www.hexanine.com/zeroside/musings-hard-things-arent-always-bad/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 20:13:00 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[Clive Thompson]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[hard way]]></category>
		<category><![CDATA[Wired magazine]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2362</guid>
		<description><![CDATA[Our short musings on design, branding, business and the human condition. &#8220;Tools that make hard things easy can make us less likely to tolerate things that are hard.&#8221; -Clive Thompson, in his Wired article on automotive automation Personally, I long for a future with self-driving cars, but Thompson makes some great points in his article. [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><em>Our short musings on design, branding, business and the human condition.</em></p>
<blockquote><p>&#8220;Tools that make hard things easy can make us less likely to tolerate things that are hard.&#8221;</p></blockquote>
<p>-<a href="http://www.collisiondetection.net/" target="_blank">Clive Thompson</a>, in his <a href="http://www.wired.com/opinion/2013/03/clive-thompson-2104/" target="_blank">Wired article</a> on automotive automation</p>
<p>Personally, I long for a future with self-driving cars, but Thompson makes some great points in his article.  More important is the above sentence, which sums up a paradoxical challenge of modern life. In a society where we&#8217;re much less worried about subsistence and survival, concerns of comfort rise to the top. Unfortunately, in the quest for ease and luxury, trying to find ways to do less can have an overall negative effect on our ability to do things that are still difficult.</p>
<p>Striving, working hard, taking the road less traveled &#8212; whichever turn of phrase you prefer, it seems there is still a lot of value in embracing the hard things of life. &#8220;The hard&#8221; is often more satisfying, growth-inducing, and life-changing.</p>
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		<item>
		<title>Interview at Freelance Unleashed</title>
		<link>http://www.hexanine.com/zeroside/interview-at-freelance-unleashed/</link>
		<comments>http://www.hexanine.com/zeroside/interview-at-freelance-unleashed/#comments</comments>
		<pubDate>Fri, 15 Mar 2013 15:33:10 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[design firms]]></category>
		<category><![CDATA[Freelance Unleashed]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Tim Lapetino]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2309</guid>
		<description><![CDATA[Hexanine partner Tim spent a little time talking to Chris Green of Freelance Unleashed, about the joys and challenges of building a design firm. Here&#8217;s a snippet: Be a designer because you love it. This profession is a little crowded with people who thought design was just cool, or who believed that this was a [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2310" title="blog-Tim-FU-interview" src="http://www.hexanine.com/zeroside/wp-content/media/2013/03/blog-Tim-FU-interview.jpg" alt="Hexanine: Tim Lapetino Interview at Freelance Unleashed" width="545" height="326" /></p>
<p>Hexanine partner Tim spent a little time <a href="http://www.freelanceunleashed.com/interview-tim-lapetino/" target="_blank">talking to Chris Green</a> of <a href="http://www.freelanceunleashed.com" target="_blank">Freelance Unleashed</a>, about the joys and challenges of building a design firm.</p>
<p>Here&#8217;s a snippet:</p>
<blockquote><p>Be a designer because you love it. This profession is a little crowded with people who thought design was just cool, or who believed that this was a more practical path to an artist’s life. But Design with a capital D needs people who get jazzed about strategy and beauty combined.</p></blockquote>
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		<title>Talking Design Strategy With HOW</title>
		<link>http://www.hexanine.com/zeroside/talking-design-strategy-with-how/</link>
		<comments>http://www.hexanine.com/zeroside/talking-design-strategy-with-how/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 16:47:51 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[design strategy]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[hexanine]]></category>
		<category><![CDATA[HOW magazine]]></category>
		<category><![CDATA[Jason Adam]]></category>
		<category><![CDATA[Terry Lee Stone]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2295</guid>
		<description><![CDATA[Hexanine partner Jason Adam is featured in the latest print issue of HOW magazine, one of our favorite design publications. In the March International Design Awards Annual, he talked to our friend Terry Lee Stone about what makes design strategy compelling and crucial for all successful projects. Pick up a copy of the latest issue [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2296" title="blog-Jason-HOW-article" src="http://www.hexanine.com/zeroside/wp-content/media/2013/02/blog-Jason-HOW-article.jpg" alt="" width="545" height="546" /><br />
Hexanine partner Jason Adam is featured in the latest print issue of <a href="http://www.howdesign.com" target="_blank">HOW magazine</a>, one of our favorite design publications. In the March International Design Awards Annual, he talked to our friend <a href="https://twitter.com/terryleestone" target="_blank">Terry Lee Stone</a> about what makes design strategy compelling and crucial for all successful projects. Pick up a copy of the <a href="http://www.mydesignshop.com/how-magazine-march-2013/?lid=JKhwwi020713" target="_blank">latest issue</a> in print, or <a href="https://itunes.apple.com/us/app/howmagazine/id573570670?mt=8" target="_blank">download it in the App Store</a>.</p>
]]></content:encoded>
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		<title>Musings: The Impressive Difference</title>
		<link>http://www.hexanine.com/zeroside/musings-impressive-difference/</link>
		<comments>http://www.hexanine.com/zeroside/musings-impressive-difference/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 23:17:17 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[musings]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2292</guid>
		<description><![CDATA[Our short musings on design, branding, business and the human condition. What&#8217;s the difference between trying hard to impress someone, and just being plain impressive? The first allows a lack of confidence to push you into action, even if it&#8217;s unwise or hastily-planned. The second is just a state of being, allowing some internal strength, [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><em>Our short musings on design, branding, business and the human condition.</em></p>
<p>What&#8217;s the difference between trying hard to impress someone, and just being plain <em>impressive</em>?</p>
<p>The first allows a lack of confidence to push you into action, even if it&#8217;s unwise or hastily-planned. The second is just a state of being, allowing some internal strength, competence, or other compelling quality to shine. The harder you&#8217;re trying, the less impressive it will probably seem.</p>
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		<title>Musings: Saul Bass On Presentations</title>
		<link>http://www.hexanine.com/zeroside/musings-saul-bass-on-presentations/</link>
		<comments>http://www.hexanine.com/zeroside/musings-saul-bass-on-presentations/#comments</comments>
		<pubDate>Thu, 15 Nov 2012 17:21:17 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[design presentations]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Saul Bass]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2246</guid>
		<description><![CDATA[Our short musings on design, branding, business and the human condition. &#8220;I often think that presentations are more difficult than the work itself. A presentation has to share just enough of the process so that someone who has not been a participant can understand the ‘inevitability’ of the solution, and that the solution is the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><em>Our short musings on design, branding, business and the human condition.</em></p>
<p>&#8220;I often think that presentations are more difficult than the work itself. A presentation has to share just enough of the process so that someone who has not been a participant can understand the ‘inevitability’ of the solution, and that the solution is the culmination of a rigorous and systematic investigation of all reasonable possibilities. It’s surprising how hard that can be sometimes.&#8221;</p>
<p>-<a href="http://www.aiga.org/medalist-saulbass/" target="_blank">Saul Bass</a>, from <em><a href="http://www.amazon.com/Saul-Bass-Life-Film-Design/dp/1856697525/" target="_blank">Saul Bass: A Life In Film And Design</a></em></p>
<p>(Hat tip from David Airey&#8217;s <a href="http://www.logodesignlove.com/saul-bass-on-presentations" target="_blank">LogoDesignLove</a>)</p>
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		<title>Musings: Weave Passion Into Business</title>
		<link>http://www.hexanine.com/zeroside/musings-weave-passion-into-business/</link>
		<comments>http://www.hexanine.com/zeroside/musings-weave-passion-into-business/#comments</comments>
		<pubDate>Wed, 01 Aug 2012 15:40:03 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[passion]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2167</guid>
		<description><![CDATA[Our short musings on design, branding, business and the human condition. Sure, we all have to eat and pay the mortgage. But it&#8217;s easy to become a creative mercenary if you&#8217;re merely chasing lucrative markets or the next profitable, exploitable space. The wise and happy path: Either figure out how to get deeply excited about the work [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><em>Our short musings on design, branding, business and the human condition.</em></p>
<p>Sure, we all have to eat and pay the mortgage. But it&#8217;s easy to become a creative mercenary if you&#8217;re merely chasing lucrative markets or the next profitable, exploitable space. The wise and happy path:</p>
<p>Either figure out how to get deeply excited about the work you&#8217;re doing, or find a way to integrate your already-existing passions into your business. The world doesn&#8217;t need more creative hired guns; it needs more people who truly believe in what they do.</p>
]]></content:encoded>
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		<title>Musings: Confidence vs. Arrogance</title>
		<link>http://www.hexanine.com/zeroside/musings-confidence-vs-arrogance/</link>
		<comments>http://www.hexanine.com/zeroside/musings-confidence-vs-arrogance/#comments</comments>
		<pubDate>Thu, 07 Jun 2012 15:01:57 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[arrogance]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[confidence vs. arrogance]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2105</guid>
		<description><![CDATA[Our short musings on design, branding, business and the human condition. After buying a new iPhone 4S this week, I&#8217;ve been reflecting on the chief person who helped create such a wonderful device. Steve Jobs. And that led me to consider one of his central tenets, that things in life, creativity, and business were either [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><em>Our short musings on design, branding, business and the human condition.</em></p>
<p>After buying a new iPhone 4S this week, I&#8217;ve been reflecting on the chief person who helped create such a wonderful device. Steve Jobs. And that led me to consider one of his central tenets, that things in life, creativity, and business were either &#8220;insanely great&#8221; or &#8220;total shit,&#8221; and you can guess which side his opinions and ideas fell on. That is arrogance, not confidence.</p>
<p>There is a difference between the two. Arrogance is binary. It demands My Way. I’m right and you’re wrong. My idea is awesome and yours is utter crap. Confidence, on the other hand, shows trust in your own abilities and intelligence, especially if you&#8217;re right. But it also allows for the fact that there are other views, other options, and myriad possibilities beyond your own to consider. We would all be wise to suss out the difference.</p>
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		<title>Seeking the White Space of Life</title>
		<link>http://www.hexanine.com/zeroside/seeking-the-white-space-of-life/</link>
		<comments>http://www.hexanine.com/zeroside/seeking-the-white-space-of-life/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 22:10:12 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Obsessions]]></category>
		<category><![CDATA[daily life]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[musings]]></category>
		<category><![CDATA[new years]]></category>
		<category><![CDATA[resting]]></category>
		<category><![CDATA[retreat]]></category>
		<category><![CDATA[white space]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1937</guid>
		<description><![CDATA[It&#8217;s probably no surprise when I say that our blog, and Twitter account have been relatively quiet of late. Between moving into a new office, and a slew of new projects and proposals, we&#8217;ve barely had a chance to slow down, ponder, and drink in much of the outside world. I speak for myself in [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/12/blog-white-space3.jpg" alt="White Space" title="blog-white-space" width="545" height="306" class="alignnone size-full wp-image-1950" /></p>
<p>It&#8217;s probably no surprise when I say that our <a href="http://www.hexanine.com/zeroside" target="_blank">blog</a>, and <a href="http://twitter.com/#!/hexanine" target="_blank">Twitter account</a> have been relatively quiet of late. Between moving into a new office, and a slew of new projects and proposals, we&#8217;ve barely had a chance to slow down, ponder, and drink in much of the outside world. </p>
<p>I speak for myself in saying this &#8212; that in the headlong rush towards the end of the year, I&#8217;ve barely been able to fit in daily tasks, much less the time to think deeply into open spaces. And I think my creative brain has suffered.</p>
<p><span id="more-1937"></span></p>
<p>Sure, the analytical side of me has had a field day with proposals, strategic planning, organizing, and the like. But between this, and the demands of life (we are expecting our first child in March!) I haven&#8217;t been able to get enough white space.</p>
<p>It&#8217;s that white space that buffers, that allows the wandering mind to relax, unclench, and then meander through the vast storehouses of my subconscious. It&#8217;s the fun stuff, the joyous acts of creation, the hilarious whimsy that&#8217;s needed to refresh our creative parts, dare I say &#8212; even our deepest souls. That white space is so crucial in its many forms, the shower time where &#8220;next steps&#8221; and to-dos take a back seat to the aimless mind. </p>
<p>I need to clear off my plate, commit to ignoring the URGENT, and block out life&#8217;s steady thrum, in order to get some deep living in for the betterment of my creative heart and soul.</p>
<p>Even though I&#8217;m not a big believer in New Year’s resolutions (I think we can decide to change any day of the year), I&#8217;m publicly committing to something different in 2012, a renewed devotion to developing, nurturing, and creating more white space for myself. </p>
<p>Anyone else want to join me? (You just have to be really quiet.)</p>
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		<title>Musings: Incrementalism</title>
		<link>http://www.hexanine.com/zeroside/musings-incrementalism/</link>
		<comments>http://www.hexanine.com/zeroside/musings-incrementalism/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 06:36:01 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA["wisdom"]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design business]]></category>
		<category><![CDATA[intertia]]></category>
		<category><![CDATA[musings]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1919</guid>
		<description><![CDATA[Our short musings on design, branding, business and the human condition. Everyone likes to make progress, but what does that look like? Doing things as they pop up, and making quick, iterative changes can sometimes be more soul-satisfying and profitable than putting all the eggs into one basket of &#8220;overhaul.&#8221; Sometimes the team needs to [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><em>Our short musings on design, branding, business and the human condition.</em></p>
<p>Everyone likes to make progress, but what does that look like? Doing things as they pop up, and making quick, iterative changes can sometimes be more soul-satisfying and profitable than putting all the eggs into one basket of &#8220;overhaul.&#8221; Sometimes the team needs to take small steps forward, doing things that are simple to do, in the name of incremental, forward motion. Momentum and inertia are as true in business as they are in physics. So, point out the small victories and the tiny landmarks on your way to the major initiatives. Both are needed.</p>
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