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	<title>Zeroside &#187; identity manual</title>
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	<description>Concrete brand talk in an ephemeral world</description>
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		<title>Student Spotlight: Mead Redesign</title>
		<link>http://www.hexanine.com/zeroside/student-spotlight-mead-redesign/</link>
		<comments>http://www.hexanine.com/zeroside/student-spotlight-mead-redesign/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:48:02 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Student Spotlight]]></category>
		<category><![CDATA[brigid eduarte]]></category>
		<category><![CDATA[chicago portfolio school]]></category>
		<category><![CDATA[design education]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[identity manual]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[mead]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[students]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=890</guid>
		<description><![CDATA[As we&#8217;ve mentioned before, at Hexanine we&#8217;re big believers in passing on what we&#8217;ve learned. That&#8217;s why each one of us is involved somehow in teaching, mentoring, or instructing young designers. Occasionally we use this space to showcase some of our students&#8217; great work. This time, we are highlighting Brigid Eduarte, former Hexanine intern and [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>As we&#8217;ve <a href="http://www.hexanine.com/zeroside/student-spotlight-tic-tacs-redesign" target="_blank">mentioned before</a>, at Hexanine we&#8217;re big believers in passing on what we&#8217;ve learned. That&#8217;s why each one of us is involved somehow in teaching, mentoring, or instructing young designers.</p>
<p>Occasionally we use this space to showcase some of our students&#8217; great work. </p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/08/mead_logo_brigid.gif" alt="Mead Logo Redesign" title="mead_logo_brigid" width="545" height="237" class="aligncenter size-full wp-image-891" /></p>
<p><span id="more-890"></span></p>
<p>This time, we are highlighting <a href="http://www.brigideduarte.com/" target="_blank">Brigid Eduarte</a>, former <a href="http://www.hexanine.com/zeroside/category/tales-from-the-interns/" target="_blank">Hexanine intern</a> and student in one of Tim&#8217;s Brand Standards Manuals classes at <a href="http://www.chicagoportfolio.com/" target="_blank">Chicago Portfolio School</a>. Brigid&#8217;s project consisted of redesigning the Mead identity and collateral, and creating a clever, whimsical brand book. All of her work captured the creative, imaginative spirit she envisioned for this brand redesign. </p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/08/blog-brigid-mead.jpg" alt="Redesigned Mead Collateral" title="blog-brigid-mead" width="545" height="215" class="aligncenter size-full wp-image-892" /></p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/08/mead-manual-brigid.jpg" alt="Mead Brand Standards Manual" title="mead-manual-brigid" width="545" height="237" class="aligncenter size-full wp-image-893" /></p>
<p>Great work, Brigid.</p>
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		<slash:comments>17</slash:comments>
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		<item>
		<title>Student Spotlight: Tic Tacs Redesign</title>
		<link>http://www.hexanine.com/zeroside/student-spotlight-tic-tacs-redesign/</link>
		<comments>http://www.hexanine.com/zeroside/student-spotlight-tic-tacs-redesign/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 16:26:42 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Student Spotlight]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[chicago portfolio school]]></category>
		<category><![CDATA[design education]]></category>
		<category><![CDATA[identity manual]]></category>
		<category><![CDATA[logo redesign]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[spotlight]]></category>
		<category><![CDATA[student work]]></category>
		<category><![CDATA[tic tac]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=818</guid>
		<description><![CDATA[Here at Hexanine, we are passionate about helping raise up the next generation of designers and design thinkers. This is why, as a firm, we seek to pass along what we&#8217;ve learned by teaching, mentoring, and instructing. We gain at least as much inspiration and encouragement from the work of our students as they receive [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Here at Hexanine, we are passionate about helping raise up the next generation of designers and design thinkers. This is why, as a firm, we seek to pass along what we&#8217;ve learned by teaching, mentoring, and instructing. </p>
<p>We gain at least as much inspiration and encouragement from the work of our students as they receive from our instruction, so we&#8217;d like to pass it along by showcasing some of their impressive student projects. Periodically, we&#8217;ll highlight great work coming out of our classrooms on this blog.</p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/07/blog-students-tictacs-logos.gif" alt="Tic Tac logo redesign" title="blog-students-tictacs-logos" width="545" height="215" class="aligncenter size-full wp-image-820" /></p>
<p><span id="more-818"></span></p>
<p>Last quarter in Tim&#8217;s Brand Standards Manuals class at <a href="http://chicagoportfolio.com/" target="_blank">Chicago Portfolio School</a>, <a href="http://allisonchod.carbonmade.com" target="_blank">Allison Chod</a> chose to redesign the identity for the <a href="http://www.tictacusa.com/" target="_blank">Tic Tac</a> brand. In addition to building an identity system around her new mark, she also created packaging concepts and a brand book to guide usage of the new rollout.</p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/07/blog-students-tictacs-01.jpg" alt="Tac Tac identity redesign" title="blog-students-tictacs-01" width="545" height="215" class="aligncenter size-full wp-image-821" /></p>
<p>Allison&#8217;s work was selected as one of four winners in the Best Of Quarter competition. Congratulations, Allison.</p>
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		<slash:comments>17</slash:comments>
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