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	<title>Zeroside &#187; inspiration</title>
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	<link>http://www.hexanine.com/zeroside</link>
	<description>Concrete brand talk in an ephemeral world</description>
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		<title>Jason Adam Talks Creativity With Ventito</title>
		<link>http://www.hexanine.com/zeroside/jason-adam-talks-creativity-with-ventito/</link>
		<comments>http://www.hexanine.com/zeroside/jason-adam-talks-creativity-with-ventito/#comments</comments>
		<pubDate>Tue, 20 May 2014 21:29:48 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AIGA LA]]></category>
		<category><![CDATA[AIGA President]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[hexanine]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Jason Adam]]></category>
		<category><![CDATA[Ventito]]></category>
		<category><![CDATA[WD]]></category>
		<category><![CDATA[Western Digital]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2648</guid>
		<description><![CDATA[Inspiration is at the heart of what we do on a daily basis at Hexanine, and it&#8217;s something we love to talk about. That&#8217;s exactly what our co-founder, Jason Adam, did with the great folks at Western Digital&#8217;s Ventito in a wide-ranging interview. Here&#8217;s a snippet: &#8220;My attitude now is the same as it was [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2653" alt="Jason Adam Interviewed by Ventito - Hexanine" src="http://www.hexanine.com/zeroside/wp-content/media/2014/05/jason-ventito-blog.jpg" width="545" height="273" /></p>
<p>Inspiration is at the heart of what we do on a daily basis at Hexanine, and it&#8217;s something we love to talk about. That&#8217;s exactly what our co-founder, <a href="https://twitter.com/JasonAdam" target="_blank">Jason Adam</a>, did with the great folks at Western Digital&#8217;s Ventito in a <a href="http://wdc.com/ventito/creativity/experts/aiga-la-president-jason-adam-on-why-you-should-never-wait-for-inspiration" target="_blank">wide-ranging interview</a>. Here&#8217;s a snippet:</p>
<blockquote><p>&#8220;My attitude now is the same as it was before: Opportunities need to be uncovered. And the best way to do that is by consistently making unreasonable requests. There&#8217;s almost always nothing to lose, and wild and incredible experiences to gain.&#8221;</p></blockquote>
<p>You can check out the rest of the interview at the link above, and hear from other experts in creativity at <a href="http://wdc.com/ventito/" target="_blank">Ventito</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Musings: For Love Or Money?</title>
		<link>http://www.hexanine.com/zeroside/musingsfor-love-or-money/</link>
		<comments>http://www.hexanine.com/zeroside/musingsfor-love-or-money/#comments</comments>
		<pubDate>Thu, 02 Jan 2014 15:16:10 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[address]]></category>
		<category><![CDATA[arts]]></category>
		<category><![CDATA[creating for love]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Neil Gaiman]]></category>
		<category><![CDATA[University of the Arts Philadelphia]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2552</guid>
		<description><![CDATA[Wonderful, inspirational thoughts from Neil Gaiman, addressing students at the University of the Arts in Philadelphia: &#8220;Nothing I did where the only reason for doing it was the money was ever worth it, except as bitter experience. Usually I didn&#8217;t wind up getting the money, either. The things I did because I was excited, and [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Wonderful, inspirational thoughts from <a href="http://www.neilgaiman.com/" target="_blank">Neil Gaiman</a>, <a href="http://www.uarts.edu/neil-gaiman-keynote-address-2012" target="_blank">addressing students</a> at the University of the Arts in Philadelphia:</p>
<blockquote><p>&#8220;Nothing I did where the only reason for doing it was the money was ever worth it, except as bitter experience. Usually I didn&#8217;t wind up getting the money, either. The things I did because I was excited, and wanted to see them exist in reality have never let me down, and I&#8217;ve never regretted the time I spent on any of them.&#8221;</p></blockquote>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Musings: Doing Something About It</title>
		<link>http://www.hexanine.com/zeroside/musings-doing-something-about-it/</link>
		<comments>http://www.hexanine.com/zeroside/musings-doing-something-about-it/#comments</comments>
		<pubDate>Fri, 11 Jan 2013 15:23:01 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[atari]]></category>
		<category><![CDATA[business inspiration]]></category>
		<category><![CDATA[getting things done]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[musings]]></category>
		<category><![CDATA[Nolan Bushnell]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2259</guid>
		<description><![CDATA[Our short musings on design, branding, business and the human condition. Super inspiring thoughts from Nolan Bushnell, founder of Atari and father of the video game industry:]]></description>
				<content:encoded><![CDATA[<p><em>Our short musings on design, branding, business and the human condition.</p>
<p></em>Super inspiring thoughts from <a href="https://twitter.com/NolanBushnell" target="_blank">Nolan Bushnell</a>, founder of <a href="http://techland.time.com/2012/06/27/atari-at-40-catching-up-with-founder-nolan-bushnell/" target="_blank">Atari</a> and father of the video game industry:</p>
<p><img class="alignnone size-full wp-image-2260" title="blog-nolan-musings" src="http://www.hexanine.com/zeroside/wp-content/media/2013/01/blog-nolan-musings.jpg" alt="Hexanine: Nolan Bushnell Quote" width="545" height="366" /></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Musings: Emotions As Fuel</title>
		<link>http://www.hexanine.com/zeroside/musings-emotions-as-fuel/</link>
		<comments>http://www.hexanine.com/zeroside/musings-emotions-as-fuel/#comments</comments>
		<pubDate>Tue, 18 Sep 2012 15:28:31 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[inspiration]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2181</guid>
		<description><![CDATA[Our short musings on design, branding, business and the human condition. It can be easy in business or life to discount the importance of emotions in favor of things that are more easily measured. But the difficult-to-quantify are sometimes the most valuable and crucial in the long run. Nothing inspiring or meaningful ever gets done [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><em>Our short musings on design, branding, business and the human condition.<br />
</em><br />
It can be easy in business or life to discount the importance of emotions in favor of things that are more easily measured. But the difficult-to-quantify are sometimes the most valuable and crucial in the long run. Nothing inspiring or meaningful ever gets done without the application of genuine emotion. Emotions might be ethereal and ephemeral when compared to numbers on a spreadsheet, but they are the fuel rods that power passionate action.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Our Work In Big Book of Packaging</title>
		<link>http://www.hexanine.com/zeroside/our-work-in-big-book-of-packaging/</link>
		<comments>http://www.hexanine.com/zeroside/our-work-in-big-book-of-packaging/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 20:25:06 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[art of spice]]></category>
		<category><![CDATA[big book of packaging]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[food packaging]]></category>
		<category><![CDATA[harper design]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[jim beam]]></category>
		<category><![CDATA[negra modelo]]></category>
		<category><![CDATA[package design]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1478</guid>
		<description><![CDATA[When they say it&#8217;s big, they&#8217;re not kidding! We just received our copy of Harper Design&#8217;s Big Book of Packaging and it&#8217;s chock full of great package designs. We&#8217;re happy to be in such good company, as we have several entries in the volume as well, including work for Jim Beam, The Art of Spice, [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1479" title="blog-bigbookofpackaging" src="http://www.hexanine.com/zeroside/wp-content/media/2011/03/blog-bigbookofpackaging.jpg" alt="Hexanine work in Big Book of Packaging" width="545" height="329" /></p>
<p>When they say it&#8217;s big, they&#8217;re not kidding! We just received our copy of <a href="http://www.harpercollins.com/imprints/index.aspx?imprintid=518010" target="_blank">Harper Design&#8217;s</a> <a href="http://www.amazon.com/Big-Book-Packaging-Will-Burke/dp/0062009893/ref=sr_1_1?ie=UTF8&amp;qid=1301602705&amp;sr=8-1" target="_blank">Big Book of Packaging</a> and it&#8217;s chock full of great package designs. We&#8217;re happy to be in such good company, as we have several entries in the volume as well, including work for <a href="http://www.hexanine.com/portfolio/jim-beam/" target="_blank">Jim Beam</a>, <a href="http://www.hexanine.com/portfolio/art-of-spice/" target="_blank">The Art of Spice</a>, Omaha Steaks, and a few others. The solid design of the book keeps all the inspiring work front and center. Highly recommended!</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>More Inspiring Retro Packaging</title>
		<link>http://www.hexanine.com/zeroside/more-inspiring-retro-packaging/</link>
		<comments>http://www.hexanine.com/zeroside/more-inspiring-retro-packaging/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 15:29:15 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[Obsessions]]></category>
		<category><![CDATA[arcades]]></category>
		<category><![CDATA[atari]]></category>
		<category><![CDATA[atari 2600]]></category>
		<category><![CDATA[dodge 'em]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[nerds]]></category>
		<category><![CDATA[package design]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[super breakout]]></category>
		<category><![CDATA[video checkers]]></category>
		<category><![CDATA[video game packaging]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1094</guid>
		<description><![CDATA[One of the great things about design is its ability to act as a window in time, for us to get a taste of what that era was like. If we&#8217;re old enough, those combinations of words and images conjure up powerful memories, associations and emotions. Great design does that. And even if we weren&#8217;t [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/11/blog-atari-pkging-intro.jpg" alt="Atari Video Checkers Artwork" title="blog-atari-pkging-intro" width="545" height="475" class="aligncenter size-full wp-image-1097" /></p>
<p>One of the great things about design is its ability to act as a window in time, for us to get a taste of what that era was like. If we&#8217;re old enough, those combinations of words and images conjure up powerful memories, associations and emotions. Great design does that.</p>
<p><span id="more-1094"></span></p>
<p>And even if we weren&#8217;t around the first time, these designs give us some sense of <a href="http://books.google.com/books?id=XBZpIPL1lloC&#038;pg=PA37&#038;img=1&#038;zoom=3&#038;hl=en&#038;sig=ACfU3U0mhDTh1rd5q5Ae7nbC_ydZF48kzg&#038;w=506" target="_blank">what that world was like</a> &#8212; the fashions, the typefaces of choice, trendy color palettes, the lingo and candor of the day. So, for your pleasure, I&#8217;d like to present more packaging examples of an era that has gone by, a decade of hi-fi cassettes, arcades, and the first generation of video games.</p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/11/blog-atari-pkgingB.jpg" alt="Atari 2600 packaging" title="blog-atari-pkgingB" width="545" height="382" class="aligncenter size-full wp-image-1098" /></p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/11/blog-atari-pkgingA.jpg" alt="Super Breakout and Dodge &#039;Em Packaging for Atari" title="blog-atari-pkgingA" width="545" height="382" class="aligncenter size-full wp-image-1099" /><br />
<img src="http://www.hexanine.com/zeroside/wp-content/media/2010/11/blog-atari-pkgingC.jpg" alt="Atari Remote Control Joystick Box Packaging" title="blog-atari-pkgingC" width="545" height="382" class="aligncenter size-full wp-image-1100" /></p>
<p>[Note: All these game box images were shot at Hexanine, and come from the nerdy collection of Tim.]</p>
]]></content:encoded>
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		<slash:comments>17</slash:comments>
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