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	<description>Concrete brand talk in an ephemeral world</description>
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		<title>Student Spotlight: Logo Redesigns</title>
		<link>http://www.hexanine.com/zeroside/student-spotlight-logo-redesigns/</link>
		<comments>http://www.hexanine.com/zeroside/student-spotlight-logo-redesigns/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 17:58:48 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Student Spotlight]]></category>
		<category><![CDATA[brand standards]]></category>
		<category><![CDATA[Carrie Richardson]]></category>
		<category><![CDATA[chicago portfolio school]]></category>
		<category><![CDATA[design education]]></category>
		<category><![CDATA[design students]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[JC Penney]]></category>
		<category><![CDATA[Jennie Li]]></category>
		<category><![CDATA[Jordan Johnson]]></category>
		<category><![CDATA[Lindsay Lewis]]></category>
		<category><![CDATA[Liz Cook]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[Nikon]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[student spotlight]]></category>
		<category><![CDATA[students]]></category>
		<category><![CDATA[teaching]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2041</guid>
		<description><![CDATA[No matter how much Design and our industry changes, at Hexanine, we never feel far from our roots. It&#8217;s not hard to remember where we started &#8212; as young, hungry students. We like to stoke our creative fires and also remember those foundational days by working with the next generation of talent out there. Teaching [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2050" title="student-blog-post-group" alt="Chicago Portfolio Students - Brand Standards Manual" src="http://www.hexanine.com/zeroside/wp-content/media/2012/04/student-blog-post-group.jpg" width="545" height="306" /></p>
<p>No matter how much Design and our industry changes, at Hexanine, we never feel far from our roots. It&#8217;s not hard to remember where we started &#8212; as young, hungry students. We like to stoke our creative fires and also remember those foundational days by working with the next generation of talent out there. Teaching is one avenue for that.</p>
<p>From time to time, we like to showcase the work of our students like those below. It&#8217;s the impressive output of Tim&#8217;s students from <a href="http://chicagoportfolio.com/" target="_blank">Chicago Portfolio School</a>, as part of their strategic identity redesigns in Brand Standards class.</p>
<p><span id="more-2041"></span></p>
<p>In no particular order:</p>
<p><a href="http://jennie.li/" target="_blank">Jennie</a> <a href="http://www.linkedin.com/in/jennaaaye" target="_blank">Li</a> has redesigned the HBO mark to better reflect the cable channel&#8217;s great film and event programming.</p>
<p><img class="alignnone size-full wp-image-2042" title="student-blog-post-hbo" alt="HBO logo redesign" src="http://www.hexanine.com/zeroside/wp-content/media/2012/04/student-blog-post-hbo.gif" width="545" height="306" /></p>
<p><a href="http://www.pressandfold.com/" target="_blank">Liz</a> <a href="http://www.linkedin.com/in/lizcook1" target="_blank">Cook</a> has taken Pandora where no Internet radio brand has gone before, by focusing on its musical roots.</p>
<p><img class="alignnone size-full wp-image-2043" title="student-blog-post-logos" alt="Pandora Logo Redesign" src="http://www.hexanine.com/zeroside/wp-content/media/2012/04/student-blog-post-logos.jpg" width="545" height="306" /></p>
<p><a href="http://www.tumblr.com/blog/wanderingtype" target="_blank">Jordan</a> <a href="http://www.linkedin.com/in/jorjohnson89" target="_blank">Johnson</a> tackled a Nikon redesign by bringing the brand back to a technical place, with a lightwave and shutter style approach.</p>
<p><img class="alignnone size-full wp-image-2044" title="student-blog-post-nikon" alt="Nikon Logo Redesign" src="http://www.hexanine.com/zeroside/wp-content/media/2012/04/student-blog-post-nikon.gif" width="545" height="306" /></p>
<p><a href="http://www.linkedin.com/pub/carrie-richardson/25/b65/368" target="_blank">Carrie Richardson</a> simplified and updated the Netflix logo by modernizing the typography and carrying across the important element of &#8220;pressing play.&#8221;</p>
<p><img class="alignnone size-full wp-image-2045" title="student-blog-post-netflix" alt="Netflix Logo Redesign" src="http://www.hexanine.com/zeroside/wp-content/media/2012/04/student-blog-post-netflix.gif" width="545" height="306" /></p>
<p><a href="http://www.linkedin.com/in/lindslewis" target="_blank">Lindsay Lewis</a> sought to parallel JC Penney&#8217;s new brand direction, but instead came up with a clever, cute, and sophisticated hand-drawn type treatment that targets the young, hip, female demographics the company covets.</p>
<p><img class="alignnone size-full wp-image-2047" title="student-blog-post-jcp" alt="JC Penney Logo Redesign" src="http://www.hexanine.com/zeroside/wp-content/media/2012/04/student-blog-post-jcp.gif" width="545" height="306" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.hexanine.com/zeroside/student-spotlight-logo-redesigns/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Student Spotlight: Criterion and Barnes &amp; Noble</title>
		<link>http://www.hexanine.com/zeroside/student-spotlight-criterion-and-barnes-noble/</link>
		<comments>http://www.hexanine.com/zeroside/student-spotlight-criterion-and-barnes-noble/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 15:53:18 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Student Spotlight]]></category>
		<category><![CDATA[barnes and noble]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand standards]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chicago portfolio school]]></category>
		<category><![CDATA[class]]></category>
		<category><![CDATA[classroom]]></category>
		<category><![CDATA[Criterion]]></category>
		<category><![CDATA[diane johns]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[megan king]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[student spotlight]]></category>
		<category><![CDATA[student work]]></category>
		<category><![CDATA[students]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1824</guid>
		<description><![CDATA[At Hexanine, we believe it&#8217;s important to help nurture the next generation of designers, and that&#8217;s why we&#8217;re involved in mentorship and teaching. Also, we benefit from brushing up against the passion and growth of young designers, and find we get almost as much out of the experience as our students. To that end, we [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>At Hexanine, we believe it&#8217;s important to help nurture the next generation of designers, and that&#8217;s why we&#8217;re involved in mentorship and teaching. Also, we benefit from brushing up against the passion and growth of young designers, and find we get almost as much out of the experience as our students. To that end, we also like to occasionally showcase the standout work of our students here at our blog.</p>
<p>So, as part of Tim&#8217;s Brand Standards and Identity class at <a href="http://chicagoportfolio.com/" target="_blank">Chicago Portfolio School</a>, here are identity redesign projects from two students, <a href="http://dianejohns.com" target="_blank">Diane Johns</a> and <a href="http://www.meganmking.com/" target="_blank">Megan King</a>. </p>
<p><a href="http://twitter.com/#!/sevenmeg" target="_blank">Megan</a> has redesigned the logo for the DVD/Blu-Ray publishers, Criterion. She&#8217;s done a great job customizing and streamlining an existing typeface for wordmark use, and subtly works in the traditional &#8220;widescreen&#8221; proportions as part of her mark.</p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/09/blog-megan-criterion.jpg" alt="Megan King Criterion Logo Redesign" title="blog-megan-criterion" width="545" height="306" class="alignnone size-full wp-image-1829" /></p>
<p>And <a href="http://twitter.com/#!/diajohns" target="_blank">Diane</a> has reimagined Barnes &#038; Noble with her own redesign. This clever mark is cobbled together from typographic punctuation, with an approachable, offbeat style for 21st century reading.</p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/09/blog-diane-b+n.jpg" alt="Diane Johns Barnes and Noble Logo Redesign" title="blog-diane-b+n" width="545" height="306" class="alignnone size-full wp-image-1830" /></p>
<p>Great work all the way around, ladies!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hexanine.com/zeroside/student-spotlight-criterion-and-barnes-noble/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Student Spotlight: Mead Redesign</title>
		<link>http://www.hexanine.com/zeroside/student-spotlight-mead-redesign/</link>
		<comments>http://www.hexanine.com/zeroside/student-spotlight-mead-redesign/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:48:02 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Student Spotlight]]></category>
		<category><![CDATA[brigid eduarte]]></category>
		<category><![CDATA[chicago portfolio school]]></category>
		<category><![CDATA[design education]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[identity manual]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[mead]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[students]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=890</guid>
		<description><![CDATA[As we&#8217;ve mentioned before, at Hexanine we&#8217;re big believers in passing on what we&#8217;ve learned. That&#8217;s why each one of us is involved somehow in teaching, mentoring, or instructing young designers. Occasionally we use this space to showcase some of our students&#8217; great work. This time, we are highlighting Brigid Eduarte, former Hexanine intern and [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>As we&#8217;ve <a href="http://www.hexanine.com/zeroside/student-spotlight-tic-tacs-redesign" target="_blank">mentioned before</a>, at Hexanine we&#8217;re big believers in passing on what we&#8217;ve learned. That&#8217;s why each one of us is involved somehow in teaching, mentoring, or instructing young designers.</p>
<p>Occasionally we use this space to showcase some of our students&#8217; great work. </p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/08/mead_logo_brigid.gif" alt="Mead Logo Redesign" title="mead_logo_brigid" width="545" height="237" class="aligncenter size-full wp-image-891" /></p>
<p><span id="more-890"></span></p>
<p>This time, we are highlighting <a href="http://www.brigideduarte.com/" target="_blank">Brigid Eduarte</a>, former <a href="http://www.hexanine.com/zeroside/category/tales-from-the-interns/" target="_blank">Hexanine intern</a> and student in one of Tim&#8217;s Brand Standards Manuals classes at <a href="http://www.chicagoportfolio.com/" target="_blank">Chicago Portfolio School</a>. Brigid&#8217;s project consisted of redesigning the Mead identity and collateral, and creating a clever, whimsical brand book. All of her work captured the creative, imaginative spirit she envisioned for this brand redesign. </p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/08/blog-brigid-mead.jpg" alt="Redesigned Mead Collateral" title="blog-brigid-mead" width="545" height="215" class="aligncenter size-full wp-image-892" /></p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2010/08/mead-manual-brigid.jpg" alt="Mead Brand Standards Manual" title="mead-manual-brigid" width="545" height="237" class="aligncenter size-full wp-image-893" /></p>
<p>Great work, Brigid.</p>
]]></content:encoded>
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		<slash:comments>17</slash:comments>
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