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	<title>Zeroside &#187; plastic highway</title>
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	<link>http://www.hexanine.com/zeroside</link>
	<description>Concrete brand talk in an ephemeral world</description>
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		<title>Logo Work Included in LogoLounge 7</title>
		<link>http://www.hexanine.com/zeroside/logo-work-included-in-logolounge-7/</link>
		<comments>http://www.hexanine.com/zeroside/logo-work-included-in-logolounge-7/#comments</comments>
		<pubDate>Wed, 18 Jul 2012 19:29:31 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[bevreview]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Logolounge]]></category>
		<category><![CDATA[Logolounge 7]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[plastic highway]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=2151</guid>
		<description><![CDATA[We&#8217;ve grown up as designers with the LogoLounge book series. It&#8217;s great to see the beautifully-redesigned, newest volume. Also awesome to see that we&#8217;re part of it, with work from projects like BevReview and Plastic Highway. Our work was chosen from 34,000 selections, which is an honor.]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2152" title="blog-logolounge-ll7" src="http://www.hexanine.com/zeroside/wp-content/media/2012/07/blog-logolounge-ll7.jpg" alt="Hexanine logos in LogoLounge 7" width="545" height="329" /></p>
<p>We&#8217;ve grown up as designers with the LogoLounge book series. It&#8217;s great to see the beautifully-redesigned, newest volume. Also awesome to see that <a title="Hexanine LogoLounge Volume 7" href="http://www.logolounge.com/book7winners/hexanine" target="_blank">we&#8217;re part of it</a>, with work from projects like <a title="Hexanine: BevReview" href="http://www.hexanine.com/portfolio/bevreview/" target="_blank">BevReview</a> and <a title="Hexanine Plastic Highway" href="http://www.hexanine.com/portfolio/plastic-highway/" target="_blank">Plastic Highway</a>. Our work was chosen from 34,000 selections, which is an honor.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hexanine.com/zeroside/logo-work-included-in-logolounge-7/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Join us at the SUPER iam8bit art show!</title>
		<link>http://www.hexanine.com/zeroside/get-ready-for-the-return-of-the-super-iam8bit-art-show/</link>
		<comments>http://www.hexanine.com/zeroside/get-ready-for-the-return-of-the-super-iam8bit-art-show/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 19:32:38 +0000</pubDate>
		<dc:creator><![CDATA[Jason Adam]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Obsessions]]></category>
		<category><![CDATA[artwork]]></category>
		<category><![CDATA[atari]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[dave crosland]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[hexanine]]></category>
		<category><![CDATA[iam8bit]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[mario]]></category>
		<category><![CDATA[nitendo]]></category>
		<category><![CDATA[opening night]]></category>
		<category><![CDATA[pac-man]]></category>
		<category><![CDATA[plastic highway]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[SUPER iam8bit]]></category>
		<category><![CDATA[videogames]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1751</guid>
		<description><![CDATA[After nearly two years in hiatus, the iam8bit art show is back, with a high-profile gallery opening next Thursday, August 11th! This show will be one for the ages, and definitely worth checking out. Started by our friends at iam8bit in 2005, the art show has featured hundreds of artists&#8217; interpretations of their favorite 1980s [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/08/show-flier.jpeg" alt="" title="SUPER iam8bit show poster" width="800" height="800" class="alignnone size-full wp-image-1753" /></p>
<p>After nearly two years in hiatus, the <a href="http://iam8bit.com/the-art-show/" target="_blank">iam8bit art show</a> is back, with a high-profile gallery opening next Thursday, August 11th! This show will be one for the ages, and definitely worth checking out. Started by our friends at <a href="http://www.hexanine.com/portfolio/iam8bit/" target="_blank">iam8bit</a> in 2005, the art show has featured hundreds of artists&#8217; interpretations of their favorite 1980s video game heroes, heroines, villains, and damsels in distress &#8212; and this show should be the best yet. </p>
<p>Peep the awesome poster art above, created by our buddy <a href="http://davecrosland.com/home.html" target="_blank">Dave Crosland</a>. </p>
<p>Also, the new <a href="http://www.hexanine.com/zeroside/presenting-super-iam8bit-more-art-inspired-by-classic-video-games-of-the-80s/" target="_blank">iam8bit book</a>, which we designed and <a href="http://plastichighway.com/" target="_blank">co-published</a>, will be officially released at the show. </p>
<p>Take a look for <a href="http://iam8bit.com/the-art-show/" target="_blank">more info</a> on the opening, and the evening&#8217;s festivities, which will include all-night ambiance by DJ R-Rated. Both Jason and Tim will be in attendance, so come down and join us for the festivities!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hexanine.com/zeroside/get-ready-for-the-return-of-the-super-iam8bit-art-show/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Behind The Design: Our SUPER iam8bit Book</title>
		<link>http://www.hexanine.com/zeroside/behind-the-design-our-upcoming-book/</link>
		<comments>http://www.hexanine.com/zeroside/behind-the-design-our-upcoming-book/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 21:17:48 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Musings]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[classic video games]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iam8bit]]></category>
		<category><![CDATA[Love Ablan]]></category>
		<category><![CDATA[plastic highway]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[press proof]]></category>
		<category><![CDATA[printer]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[Quad Graphics]]></category>
		<category><![CDATA[SUPER iam8bit]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[web press]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1619</guid>
		<description><![CDATA[We&#8217;re wrapping up the production on a book we&#8217;ve designed called &#8220;SUPER iam8bit: More Art Inspired By Classic Video Games of the &#8217;80s.&#8221; The book was written by our partners at iam8bit. Hexanine designed the entire volume, from cover to cover, and we&#8217;re also co-publishing it under our new Plastic Highway imprint. While the book [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>We&#8217;re wrapping up the production on a book we&#8217;ve designed called &#8220;SUPER iam8bit: More Art Inspired By Classic Video Games of the &#8217;80s.&#8221; The book was written by our partners at <a href="http://iam8bit.com/" target="_blank">iam8bit</a>. Hexanine designed the entire volume, from cover to cover, and we&#8217;re also co-publishing it under our new <a href="http://www.hexanine.com/portfolio/plastic-highway/" target="_blank">Plastic Highway imprint</a>.</p>
<p>While the book won&#8217;t be officially released until next month, here are some fun moments we&#8217;ve had during the process:</p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/07/blog-s8b-covershoot1.jpg" alt="Super iam8bit cover shoot" title="blog-s8b-covershoot1" width="545" height="450" class="alignnone size-full wp-image-1621" /></p>
<p><span id="more-1619"></span></p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/07/blog-s8b-covershoot21.jpg" alt="Super iam8bit cover shoot with Love Ablan" title="blog-s8b-covershoot2" width="545" height="416" class="alignnone size-full wp-image-1634" /></p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/07/blog-s8b-covershoot3.jpg" alt="Super iam8bit cover shoot monitor" title="blog-s8b-covershoot3" width="545" height="600" class="alignnone size-full wp-image-1623" /></p>
<p>The photo shoot for the cover in LA. We did the art direction for this shoot both in Los Angeles and via Skype to Chicago. Cover photography by our great friend <a href="http://www.loveablan.com/" target="_blank">Love Ablan</a>. Love also shot all of the artwork for the book interiors as well.</p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/07/blog-s8b-pressproofs1.jpg" alt="Super iam8bit proofs of Tron" title="blog-s8b-pressproofs1" width="545" height="407" class="alignnone size-full wp-image-1624" /></p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/07/blog-s8b-pressproofs21.jpg" alt="Super iam8bit proofs of Q*Bert" title="blog-s8b-pressproofs2" width="545" height="361" class="alignnone size-full wp-image-1626" /></p>
<p>Press proofs from the interior of the book, showcasing some great video game inspired art by artists from all over the world.</p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/07/blog-s8b-pressrunning1.jpg" alt="Super iam8bit book on web press" title="blog-s8b-pressrunning1" width="545" height="407" class="alignnone size-full wp-image-1627" /></p>
<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/07/blog-s8b-pressrunning2.jpg" alt="Super iam8bit book on web press 2" title="blog-s8b-pressrunning2" width="545" height="600" class="alignnone size-full wp-image-1628" /></p>
<p>Some shots of the book on press (a <a href="http://desktoppub.about.com/cs/printing/g/webpress.htm" target="_blank">web press</a>, to be specific) at the press check with our printer, <a href="http://www.qg.com/" target="_blank">Quad Graphics</a>, in Massachusetts. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.hexanine.com/zeroside/behind-the-design-our-upcoming-book/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Logo And Launch of Plastic Highway</title>
		<link>http://www.hexanine.com/zeroside/logo-and-launch-of-plastic-highway/</link>
		<comments>http://www.hexanine.com/zeroside/logo-and-launch-of-plastic-highway/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 22:51:05 +0000</pubDate>
		<dc:creator><![CDATA[Tim Lapetino]]></dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[plastic highway]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[publishing imprint]]></category>

		<guid isPermaLink="false">http://www.hexanine.com/zeroside/?p=1546</guid>
		<description><![CDATA[Some projects fall outside of the realm of client work, and at Hexanine, we do some of this to keep ourselves sharp, to pursue unique interests, and to grow our capabilities. We&#8217;re launching a creative imprint called Plastic Highway as a place to showcase creative efforts that exist at the intersection of art and pop [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.hexanine.com/zeroside/wp-content/media/2011/06/blog-plastichighway-logo.jpg" alt="Plastic Highway Logo" title="blog-plastichighway-logo" width="545" height="302" class="alignnone size-full wp-image-1547" /></p>
<p>Some projects fall outside of the realm of client work, and at Hexanine, we do some of this to keep ourselves sharp, to pursue unique interests, and to grow our capabilities. We&#8217;re launching a creative imprint called Plastic Highway as a place to showcase creative efforts that exist at the intersection of art and pop culture. Check out our <a href="http://hexanine.com/portfolio/plastic-highway/">portfolio entry</a> for more on the identity we designed, and watch this space for an upcoming announcement on the first project released under the Plastic Highway banner.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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