Video games are no longer a niche market. They’re big business, having long-since eclipsed Hollywood blockbusters in revenue. Culturally, we’ve grown used to video game franchises with their own storylines, plots, and characters — a complex web of merchandising, marketing, and gameplay.

It’s easy to forget that these paths were forged by a cast of simple, clever little characters of ’80s videogames. Their screen time may have been short, but Pac-Man, Q*Bert, Mario, and many other characters were bursting with personality, fun, and an ethos that we wanted to capture in the book, SUPER iam8bit: More Art Inspired By Classic Video Games of the ’80s. With our client-partners and co-publishers, iam8bit, we designed the entire volume, helped curate the mass of excellent artwork, and launched our creative imprint, Plastic Highway.

For more details about this project, power up to our iam8bit portfolio page.

And if that’s not enough ’80s video game goodness for you, be sure to check out iam8bit’s 5th art show in Los Angeles, where the book will be officially released and available for sale.

We’ve just added some work to our portfolio — the redesigned identity of our client and partners, iam8bit. Take a look at the link for more details.

We’ve just added our poster series project for iam8bit to the Hexanine portfolio. Follow the link for more iconographic video game fun.

We’ve drooled over the Los Logos series since it’s debut in 2002, so we’re thrilled to announce that the new Los Logos: Compass features five Hexanine pieces — our Compulsions, Nerdcore, Ocean Dawn, Park Community Church logos, as well as our type-treatment for last year’s Nerdcore calendar, “Horror”. This fifth book in the series sports a new look and editorial approach, but don’t be fooled; Berlin-based Gestalten still dishes out the same cutting-edge, international identity design we’ve come to expect.