We are all brand anthropologists.

Yesterday we had a parting lunch with our Hexanine interns and Tim and I shared about our own experiences in teaching. One thing I had wished I had brought to the conversation: this notion of brand gap.

What’s brand gap? It’s taking a walk through Macy’s and missing Marshall Field’s. It’s trying to find something quickly at Babies “R” Us. It’s staying at a Westin and having a dirty pillow case. A brand’s identity must culminate at the level where the user experiences the product or service. If this fails, then all of our work in design and branding and marketing is for nothing.

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Jun 24 2010


Fueled by Optimism: Innovation of Purpose

“In order to cement your status in the cultural elite, you want to be already sick of everything no one else has even heard of.”
—David Brooks, NY Times Op Ed columnist

This has, in my ten years of experience, been the prevailing attitude and general temperment in business, amidst a set of people who are constantly standing on the forefront of culture and gleaning bits for their work. I might be bold enough to say that attitude will soon be falling out of fashion. In a post-Obama victory, in an empathy-filled set of hard luck headlines, it’s time for optimism and promise to make a comeback. What can we offer in hope? Are our uncertain times a clarion call for a newer, more hopeful way of thinking and presenting real problem-solving solutions?

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Jun 4 2010