Designing the End of the World

Hexanine: Apocalypse Survival Kit

Well, the world didn’t come to an end in 2012. But our clients and friends were well-prepared, just in case. We made sure if it, sending out Apocalypse Survival Kits with all the necessary elements to ride out any random cataclysm. Check out more of the details and design, armageddon be damned.

Musings: Saul Bass On Presentations

Our short musings on design, branding, business and the human condition.

“I often think that presentations are more difficult than the work itself. A presentation has to share just enough of the process so that someone who has not been a participant can understand the ‘inevitability’ of the solution, and that the solution is the culmination of a rigorous and systematic investigation of all reasonable possibilities. It’s surprising how hard that can be sometimes.”

-Saul Bass, from Saul Bass: A Life In Film And Design

(Hat tip from David Airey’s LogoDesignLove)

Business Thoughts For Creative Minds

Business Thoughts For Creative People

Very few in our industry get into the design profession to run a business. For many creatives, business is the dirty word you have to use in order to keep doing the “fun” stuff — the creative and strategic acts of a design firm. But get far enough down the road, and you realize that managing a firm or business (whether you’re a designer, developer, marketer, or otherwise) is a great path to doing the kind of work you really love. Business stuff isn’t bad, and in fact, we’ve learned tons working closely with clients, managing teams, building relationships, and chasing down new projects. Along the way, we’ve found bits of hard-won wisdom that seem unrelated to design. But it’s crucial stuff — the kinds of knowledge that applies not only to design, but also to life in general. We have a lot of lessons to share (both good and bad), but here are a few worth repeating.

Read on…

10 Ways To Fail Better

How To Fail

“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard … is what makes it great.” -Tom Hanks, in A League Of Their Own

Here’s one of the reasons why I love baseball: Even the very best players, the absolute pinnacle guys — Mickey Mantle, Tony Gwynn, Ryne Sandberg, they all failed basically 70% of the time. Hitting .300 for a career pretty much gives you enshrinement into the Baseball Hall of Fame, but that works out to only getting a hit about 1/3 of the time. That’s a 70% failure rate. These players are the cream of the crop, but they have to learn to live with failure. They breathe it. It follows them around, sleeps in their beds. A 70% failure rate is pretty high, but these guys endure it and push through to levels of greatness, even though failure dogs them at every turn.

Read on…