We always mention how much we love the LogoLounge wesbite and book series. So, it’s always a great honor for us to have our work included in another volume of the excellent and popular series. Some of our conceptual work for Mesí and final identity for Ignite are included in this volume.
No matter how much Design and our industry changes, at Hexanine, we never feel far from our roots. It’s not hard to remember where we started — as young, hungry students. We like to stoke our creative fires and also remember those foundational days by working with the next generation of talent out there. Teaching is one avenue for that.
From time to time, we like to showcase the work of our students like those below. It’s the impressive output of Tim’s students from Chicago Portfolio School, as part of their strategic identity redesigns in Brand Standards class.
At Hexanine, we believe it’s important to help nurture the next generation of designers, and that’s why we’re involved in mentorship and teaching. Also, we benefit from brushing up against the passion and growth of young designers, and find we get almost as much out of the experience as our students. To that end, we also like to occasionally showcase the standout work of our students here at our blog.
So, as part of Tim’s Brand Standards and Identity class at Chicago Portfolio School, here are identity redesign projects from two students, Diane Johns and Megan King.
Megan has redesigned the logo for the DVD/Blu-Ray publishers, Criterion. She’s done a great job customizing and streamlining an existing typeface for wordmark use, and subtly works in the traditional “widescreen” proportions as part of her mark.
And Diane has reimagined Barnes & Noble with her own redesign. This clever mark is cobbled together from typographic punctuation, with an approachable, offbeat style for 21st century reading.
Great work all the way around, ladies!
Logos and brand identity are an oft-misunderstood part of design. A logo is not a brand. A logo is not a brand identity. A logo is a crucial part of an overall brand identity, but it’s just one part of a larger toolbox that contains things like color palettes, brand platforms, photo styles, graphic patterns, positioning statements, and much, much more. This is well-traveled territory. But one thing that’s rarely discussed in logo and identity circles is timing. For clients, when is it a good time to rebrand your organization?
It depends on who you ask, but there are a lot of avenues where it makes sense to initiate a logo redesign. Many prospects and clients see identity design only as a first-stage project — to be initiated early in an organization’s life cycle — for startups and newly-minted organizations. But truly, a new identity is valuable for all seasons. If executed thoughtfully and properly, a redesign is a powerful weapon that can have maximum impact across a variety of moments during the life of your brand.
We’ve just added some work to our portfolio — the redesigned identity of our client and partners, iam8bit. Take a look at the link for more details.
The redesigned website for Green Energy Reporter is now live. You can visit the new site itself, and read more about its creation on the Hexanine site.
We’re squarely into 2011, and as we contemplate the year gone by, we thought it’d be appropriate to share some inspiration based on the weather. So, here’s a post to keep you warm at night as winter marches on: 10 great snowflake-inspired logos.
Squaw Valley 1960 Winter Olympics
Our identity work for the online news site, Green Energy Reporter, is now live on the Hexanine site. Project details are here. The identity will go live (along with more of our work) at Green Energy Reporter soon, so stay tuned.
As we’ve mentioned before, at Hexanine we’re big believers in passing on what we’ve learned. That’s why each one of us is involved somehow in teaching, mentoring, or instructing young designers.
Occasionally we use this space to showcase some of our students’ great work.
