Our short musings on design, branding, business and the human condition.
“Art resides in the quality of doing; process is not magic.” – Charles Eames
Video games are no longer a niche market. They’re big business, having long-since eclipsed Hollywood blockbusters in revenue. Culturally, we’ve grown used to video game franchises with their own storylines, plots, and characters — a complex web of merchandising, marketing, and gameplay.
It’s easy to forget that these paths were forged by a cast of simple, clever little characters of ’80s videogames. Their screen time may have been short, but Pac-Man, Q*Bert, Mario, and many other characters were bursting with personality, fun, and an ethos that we wanted to capture in the book, SUPER iam8bit: More Art Inspired By Classic Video Games of the ’80s. With our client-partners and co-publishers, iam8bit, we designed the entire volume, helped curate the mass of excellent artwork, and launched our creative imprint, Plastic Highway.
For more details about this project, power up to our iam8bit portfolio page.
And if that’s not enough ’80s video game goodness for you, be sure to check out iam8bit’s 5th art show in Los Angeles, where the book will be officially released and available for sale.
We’re wrapping up the production on a book we’ve designed called “SUPER iam8bit: More Art Inspired By Classic Video Games of the ’80s.” The book was written by our partners at iam8bit. Hexanine designed the entire volume, from cover to cover, and we’re also co-publishing it under our new Plastic Highway imprint.
While the book won’t be officially released until next month, here are some fun moments we’ve had during the process:
Some projects fall outside of the realm of client work, and at Hexanine, we do some of this to keep ourselves sharp, to pursue unique interests, and to grow our capabilities. We’re launching a creative imprint called Plastic Highway as a place to showcase creative efforts that exist at the intersection of art and pop culture. Check out our portfolio entry for more on the identity we designed, and watch this space for an upcoming announcement on the first project released under the Plastic Highway banner.