Our Squirt Package Design Review at BevReview

Squirt Packaging Review on BevReview

Recently Dr. Pepper Snapple Group redesigned one of its flagship products, Squirt soda. We teamed up with client and collaborators at BevReview to bring you an analysis of the new package design.

Here’s an excerpt:

There are so many factors that influence the success of a beverage brand that have nothing to do with the actual flavor or taste of the drink. In some sense, the way a drink tastes is last in a long chain of events leading up to purchase and guzzling. Every step that leads up to the actual drink pouring down your throat is what brand designers call a “moment of brand engagement,” a singular opportunity for beverage makers to connect with you, the prospective audience/purchaser.

Check out the rest of the article at BevReview, and let them (and us) know what you think.

Our Work In Big Book of Packaging

Hexanine work in Big Book of Packaging

When they say it’s big, they’re not kidding! We just received our copy of Harper Design’s Big Book of Packaging and it’s chock full of great package designs. We’re happy to be in such good company, as we have several entries in the volume as well, including work for Jim Beam, The Art of Spice, Omaha Steaks, and a few others. The solid design of the book keeps all the inspiring work front and center. Highly recommended!

More Inspiring Retro Packaging

Atari Video Checkers Artwork

One of the great things about design is its ability to act as a window in time, for us to get a taste of what that era was like. If we’re old enough, those combinations of words and images conjure up powerful memories, associations and emotions. Great design does that.

Read on…