Jason Adam Talks Creativity With Ventito

Jason Adam Interviewed by Ventito - Hexanine

Inspiration is at the heart of what we do on a daily basis at Hexanine, and it’s something we love to talk about. That’s exactly what our co-founder, Jason Adam, did with the great folks at Western Digital’s Ventito in a wide-ranging interview. Here’s a snippet:

“My attitude now is the same as it was before: Opportunities need to be uncovered. And the best way to do that is by consistently making unreasonable requests. There’s almost always nothing to lose, and wild and incredible experiences to gain.”

You can check out the rest of the interview at the link above, and hear from other experts in creativity at Ventito.

Tim Interviewed About Art of Atari

Hexanine: Verge Article Interviews Tim Lapetino for Art of Atari

“The game-playing wasn’t 100 percent of the experience. Part of what made the world complete was the artwork that conjured up this other place. I wasn’t sitting in my living room anymore; I was on this desolate planet or in space. And it was mostly because of that art.” – Tim Lapetino, quoted at The Verge

I have written before about my love for Atari, and how it morphed into a career and passion for design. It’s funny how some influential moments keep echoing throughout one’s life. I had the great privilege to be interviewed by The Verge’s Andrew Webster about the art of Atari, alongside some of the great artistic talents behind Atari’s amazing package illustrations. I am in great company, as some of the others interviewed for this story are now friends of mine, including amazing Atari artists Cliff Spohn, Steve Hendricks, John Enright, and Susan Jaekel. Definitely worth a read for another look behind the packaging of those great retro games.

Interview at Freelance Unleashed

Hexanine: Tim Lapetino Interview at Freelance Unleashed

Hexanine partner Tim spent a little time talking to Chris Green of Freelance Unleashed, about the joys and challenges of building a design firm.

Here’s a snippet:

Be a designer because you love it. This profession is a little crowded with people who thought design was just cool, or who believed that this was a more practical path to an artist’s life. But Design with a capital D needs people who get jazzed about strategy and beauty combined.

Q&A With Alina Wheeler On “Designing Brand Identity” 4th Edition

Hexanine: Alina Wheeler and Designing Brand Identity 4

Alina Wheeler wrote the book on identity design. Literally. She is the author of Designing Brand Identity, which is just about to be released in its fourth edition. It’s an excellent resource and is arguably the textbook on the discipline of overarching identity design. Over the years, we’ve found Alina’s thoughts, insight, and process to be an invaluable roadmap in developing and shaping our own identity design process, leading to greater results for us, and our clients. The book is a great 50,000 foot view, allowing readers the ability to see the design journey from beginning to end, but also allowing them to zoom in on how each part of the process contributes to overall project success.

On the eve of the book launch, we wanted to chat with our friend and colleague about this latest version, and also pick her brain about the state of identity design today.

Read on…

A Little Tease For HOW 2012

At this year’s HOW Design Live conference, we got to take some time to chat with our friends at HOW about creativity, inspiration, and why we go to events like this one. This year’s Chicago experience was amazing, and we’re looking forward to attending in Boston next year as HOW authors, as well! Here’s a little edited tease of great HOW authors and creative personalities, including James Victore, Sally Hogshead, Darius Monsef, ourselves, and more.

Color My World: A Designer’s Guide To Pantone, Part 2

Color My World: A Designer's Guide To Pantone Part 2: Plus

Note: In our last installment we walked through the release of Pantone’s Goe system, and the lessons learned from that product’s lackluster launch. Those insights fed directly into changes to the Pantone Matching System (PMS) that culminated in this year’s launch of Pantone Plus. Now, we’ll dig into the details of the this brand new system, and what it means for designers, printers, and anyone else involved in laying ink on paper.

Read on…

Color My World: A Designer’s Guide To Pantone, Part 1

Color My World: A Designer's Guide To Pantone Part 1: Goe

What is Pantone?
If you’ve ever held color-printed piece in your hands, there’s a good chance you’ve been touched by Pantone. The self-described “authority on color”, Pantone has become an integral part of graphic design and printing, greatly influencing the color of our world. Since 1963, Pantone has been the force behind the printing industry’s color standard, the Pantone Matching System (PMS). PMS is a standardized color reproduction system whereby different manufacturers and printers can accurately reproduce the same set of colors without direct contact with one another. This is significant for brands, because of the importance that consistent color reproduction has on brand identity and packaging. Color plays such a crucial role in brand association that some companies even commission their own colors. (Tiffany’s, well-known for its signature teal blue, actually has its own custom, trademarked Pantone color, PMS 1837.)

Read on…

In the business of giving back

myob_hex_article

Part of Hexanine’s core value is to give back in meaningful ways, using our time and expertise to help others. We’ve mentioned before the great work that Erin Huizenga’s EPIC organization is doing, and our part in it. We talked with Chicago Tribune “Minding Your Business” columnist Ann Meyer about the experience of working with Literacy Chicago during an EPIC creative rally. Print version of article with photo.

Dec 21 2009

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9 Questions with EPIC founder Erin Huizenga

Erin Huizenga talks at an EPIC celebration; photo by Chris Ocken

At Hexanine we’ve always been interested in practically using our design and branding skills to give back. Over the years, I’ve experimented with different ways of doing “pro bono” work to worthy organizations. Some have been individual relationships based on need, others were group efforts intent on doing more for cash-strapped non-profit organizations (NPOs). But I’ve never had a more focused, fulfilling experience than my time as part of an EPIC creative team earlier this year.

Read on…

Nov 6 2009

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