Lie #1: Great ideas always die a slow death in the approval process.

(This is part of an ongoing series of posts, “50 Lies About Clients”, revealing the truth behind some of the sacred cows designers and marketers hold dear. )

Shepherd your ideas through the approval process

Originally, I had titled this post “Protect your ideas through the approval process”. And with that, I unintentionally revealed a tension designers and marketers face when working alongside clients. Underneath the talk of strategic partnerships and client service, many of us still harbor an “us versus them” mentality. We walk into presentations skeptically trying to figure out how the client will mess with our babies, our beautiful designs and airtight concepts.

Read on…

Oct 22 2009