Jason Adam Elected AIGA Los Angeles President

Jason AIGA LA President

Along with a talented slate of new Board Members, Hexanine co-founder Jason Adam has been elected as the new President of AIGA Los Angeles. With the help of the passionate and talented chapter membership, he is excited to lead the organization to even greater heights during the next two years. Composed of 68 chapters and over 28,000 members across the nation, AIGA, the professional association for design, is committed to advancing design as a professional craft, strategic advantage, and vital cultural force.

We Like Photographers

Hexanine Golden Apple Photo Shoot

It’s always a pleasure to work with great shutterbugs, and at Hexanine we’re proud to partner with some excellent ones. In our ongoing work with the excellent Golden Apple Foundation, we’re working alongside talents like Greg Hinchman and Patrick Fahrner, and recently we banded together to traverse around the Loop in Chicago for a shoot. Great deli sandwiches, 11 portrait subjects, slight sunburn — all together, a fun and very productive day.

GAF-shoot-2-blog

Read on…

10 Branding Lessons Stolen From Kickstarter

Hexanine: Branding Lessons Stolen From Kickstarter

In the design and creativity sphere, it seems like the name Kickstarter is on everyone’s lips these days. Sure, the popular crowdfunding platform has grabbed headlines while giving us a varied cornucopia of things like cardboard furniture, iPod watches, and movies based on cancelled TV shows, but there’s more to it than that. Whether you’ve backed a project, launched one, or just observed the furious sprint-to-funding that can ensue, there’s no denying that this Kickstarter style of funding has irrevocably changed product creation, financial models, and maybe even “e-commerce” itself.

And even beyond those achievements, the platform has also affected brands. Kickstarter has altered the exchange between people and the companies or products they support — which has important implications for brands looking to connect with their audiences. The unique type of relationship created by crowdfunding is powerful, and it’s important to know that effective, emotional audience engagement has grown beyond our old transactional models.

Read on…

Jason Adam Talks Creativity With Ventito

Jason Adam Interviewed by Ventito - Hexanine

Inspiration is at the heart of what we do on a daily basis at Hexanine, and it’s something we love to talk about. That’s exactly what our co-founder, Jason Adam, did with the great folks at Western Digital’s Ventito in a wide-ranging interview. Here’s a snippet:

“My attitude now is the same as it was before: Opportunities need to be uncovered. And the best way to do that is by consistently making unreasonable requests. There’s almost always nothing to lose, and wild and incredible experiences to gain.”

You can check out the rest of the interview at the link above, and hear from other experts in creativity at Ventito.

Musings: Fighting Perfectionism

Wonderfully freeing thoughts on fighting perfectionism by Elizabeth Grace Saunders at 99U:

“To not do anything because it can’t be exactly how you imagined in your head on the first run will hinder you immensely.”

Musings: Pretend to Know What You’re Doing

“Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.”

—Bre Pettis and Kyo Stark, Cult of Done Manifesto

Tim Discusses “Art of Atari” Book With Edge Magazine

Hexanine: Tim Discusses Art of Atari With Edge Magazine

It’s wonderful when your passion for a particular niche blossoms into something tangible. In my case, the art of classic video game brand Atari has influenced me since childhood. It engrossed me so much that I’ve spent quite a few hours researching, interviewing, and collecting examples of the illustration, graphic design, and industrial design of this pioneering company. I’ve had the privilege to talk to many artists, designers, and even co-founder Nolan Bushnell about the creative legacy of Atari. That work is beginning to take shape as a book, and as word has gotten out about it, I’ve gotten quite a few questions. So I took the opportunity to talk with Michael Gapper at Edge Magazine and answer some of them. If you also have fond memories of Missile Command and Pitfall Harry, you might enjoy checking out the full interview.

More New Work: Laemmle Website and Branding

Hexanine: Laemmle Theatres website and branding

At Hexanine, we are huge film buffs, so it’s with great pride that we finally showcase our work with Laemmle Theatres. This great group of movie theaters in the LA area are stalwarts of excellent foreign, indy, and art house film. We were recruited by Three Thirty and Innfusion Studios to help expand their brand identity and design the current website. Check out the portfolio entry for more deets.

New Work: Ashley Furniture and ILC

Hexanine: New work for Ashley Furniture and ILC

Great work is the lifeblood of what we do, so it’s always fun to showcase work, even if it has been hiding behind the curtains for a while. Here are a couple such projects: Website design and branding work for Ashley Furniture, and an identity redesign for ILC. More details of these projects follow at their respective portfolio pages, so check ‘em out.