Author Archive

« Older Entries
Newer Entries »

Say hi to Huizenga!

Wednesday, May 12th, 2010

Erin Huizenga, new Hexanine Principal

This last year has been a whirlwind for us at Hexanine, and the changes keep on coming! On today’s “very special episode” of Zeroside we’d like to give a huge welcome to our new partner, Erin Huizenga!

Erin joins us as Principal/Designer. Fresh from launching her own non-profit organization last year, Erin brings to Hexanine more than a decade of experience with both corporate and nonprofit clients—such as Motorola, OfficeMax, Grainger, Northwestern University, and Walgreens. She also founded, staffed and created curriculum for the design program at Chicago Portfolio School. In short, Erin brings a fantastic design pedigree and boundless enthusiasm into our midst.

She would love to discuss your next brand initiative, so feel free to drop her a line at erin {at} hexanine.com.

Posted in Announcements, News | 6 Comments »

A logo for Opening Day

Tuesday, April 6th, 2010

MLB logo

In honor of the first week of baseball, we wanted to give a little shout-out to the designer of one of the most iconic logos of the 20th century. Jerry Dior designed the Major League Baseball logo. Though there was previously some confusion about the logo’s authorship, after conducting the proper research, MLB officially announced its recognition of Dior as the designer this past September.

(more…)

Posted in Musings, News | 2 Comments »

Launching a project with your design firm

Thursday, March 25th, 2010

Previously, we discussed some tips for clients on selecting a design firm, and important considerations before entering into a working relationship. Once you’ve taken that step, it seems like the hard part is over—the design firm is going to do the work after all. Right? Well, it’s not really that simple. The challenge of working with your chosen team to create the best possible project is the responsibility of both design firm and client. On this journey there are some recognizable roadblocks you should avoid, allowing you to get the most out of your working design partnership and the money, time and energy you’ll be investing.

(more…)

Posted in For Clients, Musings | 7 Comments »

Celebrate mad genius with EPIC tonight!

Thursday, March 18th, 2010

Join us tonight at the EPIC celebration of great creative teams working with worthy non-profit clients. At Hexanine we’re big believers in the mission of EPIC and its founder, Erin Huizenga. Join us tonight at Catalyst Ranch to drink some beer, meet some amazing people, and view the work done for the latest crop of great non-profit clients.

Also, you can help support EPIC by purchasing a limited run serigraph poster we designed for the event (printed by Steve Walters’ Screwball Press). Here’s a peek below:

EPIC poster by Hexanine

Posted in Announcements, Recommended, Special Offer | No Comments »

For clients: How to choose a design firm

Monday, March 8th, 2010

We are a design firm, and we’re always looking for clients to partner with—organizations who will engage us to work together on projects that bolster and improve their brands. Sounds simple enough.

(more…)

Posted in For Clients, Musings | 1 Comment »

Illini Life logo featured in LogoLounge Master Library Volume 1

Wednesday, February 10th, 2010

Just wanted to draw attention to the fact that our identity work for Illini Life is included in the newly-released Rockport book, LogoLounge Master Library Volume 1: 3,000 Initials & Crest Logos. As we’ve mentioned before, the LogoLounge book series continues to be excellently designed, well-curated, and a source of inspiration and research for designers everywhere. We are humbled to be in such great company.

Posted in Announcements, News | No Comments »

You will print the future at home

Tuesday, February 9th, 2010

MakerBot

“It’s tough to make predictions, especially about the future.”
-Yogi Berra

We at Hexanine don’t pretend to know enough about this multifaceted, complex world to predict Big Things—like earthquakes, World Series winners (Cubs in 2010!) or what features the 2nd generation iPad will have. But once in a great while, the writing on the wall becomes clear. It seems that we’ve taken enough intelligent glimpses into the future of marketing and design to make an educated prognostication. The future will be in products.

(more…)

Posted in Musings | 1 Comment »

It’s part of the Process(ed)

Monday, February 1st, 2010

A detailed case study of our work for Shevet Achim is now being featured at the design website Processed Identity.

Processed Identity is the brainchild of identity designer Steve Zelle, who envisions PI as a place to illustrate the many benefits of custom, strategic identity design for clients. He explained:

“Too often we get so caught up in ranting about how spec work, crowdsourcing, etc. may hurt us as designers that we forget to communicate the potential pitfalls for our clients and their businesses. We need to communicate that design is not just making pretty pictures, but rather a strategic process that can have a significant impact on the success of a business.”

PI looks to be full of promise, with information for clients, inspiration for identity designers, and a home for targeted design discussion.

Posted in Announcements, Case Study, News | No Comments »

Tell a story in 140 char

Wednesday, January 13th, 2010

Some people bemoan the widespread use of texting and Tweet-style communication as the death of true writing. While spelling and correct grammar might be taking a hit, I’d argue that limiting yourself to 140 characters challenges any writer to get straight to the point — quickly. Maybe these short bursts of text don’t signify the death of nuance, but a rebirth in editing. After all, with such little space, every word counts.

(more…)

Posted in Musings | 3 Comments »

Fire in the hole

Wednesday, January 6th, 2010

Our work for the GCM bi-annual conference Ignite is now live on the Hexanine site. Details and photos are here.

Posted in Announcements, News | No Comments »

« Older Entries
Newer Entries »