Steve Tanner runs BevReview, a great site devoted to reviewing and finding soft drink/soda products. He has been reviewing drinks since 2001 without incident (and often having drink manufacturers send him review samples) until recently. BevReview received a pointed lawyer message from Hansen Beverage Company (makers of the Monster energy drink) informing them that the review site violated the Monster trademark. This is silly lawyering, as BevReview enjoys protection for its fair use of product for review purposes, and doesn’t sell or advertise anything that would confuse/harm the Monster trademark. Maybe this is really about the lukewarm-to-bad review their product received from BevReview.
Really, the actions taken by Hansen’s lawyers are counterproductive, if not plain bullying. This all adds up to a publicity black eye for Monster and Hansen. To see exactly how they’ve harmed their brand image, check out the comments in both posts. And no amount of design or positioning is going to help gain back the goodwill Hansen has spilled. Now who is the Monster?
Robot energy.
Great article!
Great article!
Robot energy
Robot energy.
Robot energy.
At all time follow your mind
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